Michelle Williams Snags Louis Vuitton for Her First Major Fashion Campaign

Source: Ian Gavan/Getty Images Entertainment/Getty Images

Some girls start at the bottom, modeling for Kohl's and K-Mart before moving tentatively up the ranks of retail giants. Michelle Williams simply doesn't have those problems — she modeled for Band of Outsiders' indie lookbook in 2008 and 2012, filmed some great movies, snagged a Golden Globe, and has just landed her first major fashion campaign as the moody new face of Louis Vuitton. 

 

The Vuitton ads feature two new bags, the "W" and the "Capucines." Williams poses sulkily with each purse in a black slip dress with microscopic straps and an artfully tousled micro-bob. But the best thing about her look has to be the makeup: Her dark brows and lips are so '90s, but not at all Dawson's Creek.

Lest you assume LV chose Michelle for the fact that she has the perfect mouth for a matte wine lip, don't forget about her acting chops. The brand released a sweet statement about why they chose her:

“Michelle Williams was selected by Louis Vuitton for her independent spirit with which she has forged her path through Hollywood, defined by her outstanding talent, her passion for her craft, and her choice of daring and challenging roles.”

 

Williams may very well be the most indie LV face ever, as long as we're counting celebrities and not models. She joins a long roster of well-known faces that includes Angelina Jolie, Madonna, Scarlett Johansson, Mohammad Ali, and Michael Phelps. Williams' campaign is much more stripped down than Johansson's petulant vamp, or Jolie's Cambodian vacation, or Madonna's photoshopped Parisian dancer. The simplicity of these photos (taken by Peter Peter Lindbergh) makes them all the more striking, letting us focus exclusively on the perfect bag and the perfect makeup.

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