Beer Beauty Has Arrived

Dude Stick, Manscandle, Brogamats — all things that are specifically marketed toward the type of man who mightquestion his masculinity if he uses plain, old, girly ChapStick or a regular yoga mat. The latest everyday product to be "masculinized" in this way is the new men's shower line dubbed Beer Beauty. I guess dumping a half liter of beer into some soap is one way to make hygiene-phobic dudes start using it the stuff? Maybe?

Carlsberg, a beer brewery company, recently released a line of hygiene products aimed at men and made bro-tastic by adding a half-liter of beer to the shampoo, conditioner, and body lotions. Slap on the description — "For men who love beer" — and you've got yourself a beauty line that society says is totally OK for a guy to use without checking his penis at the door. Plus, his hair will probably smell like a frat house, so that should at least be interesting.

I'm being totally sarcastic of course. Men (and women) should be able to use or not use whatever beauty products they want to without being made to feel bad about it. However, this idea is pretty hilarious — and kind of genius.

Beer doubling as a beauty product is really nothing new. And we can't ignore the fact that chicks love beer too! And not just for drinking. Anybody else ever drench their locks in beer and then lie out in the sunshine for a DIY version of Sun-In? I think this is definitely a unisex beauty line.

Turns out there is some method to Carlsberg's madness. Some reports state that the B vitamins in the boozy drink and the nutrients that occur during the fermenting process can add body, bounce, and shine to your hair. So feel free to get tipsy off of these other beer beauty products. And no, you don't need to be a bro to partake.

Dogfish Head Beer Soap

Made with beer, ground hops, and barley to get you squeaky clean and smelling like a barroom floor. $5

Lush's Cynthia Sylvia Stout Shampoo

A volumizing shampoo made with organic vegan stout beer from a local brewery (because you're a hipster obviously) that smells like "a brandy, stout and lemon cocktail." $19.95

Old Chub Scotch Ale Chapstick

Apparently, the "world's first beer blessed lip balm." Something to be proud of, I guess. $3.50

Bohemian Lager Perfume

An actual aged lager, plus scents of pumpkin, patchouli, spice, and a oak resin. $40

Coffee & Stout Lotion

Beer for it's antioxidants and apparent anti-aging benefits and coffee to smooth out cellulite. What could be better? Plus, it's like a full night of drinking and the next morning's hangover all in one nifty bottle! $20

Hydrating Beer Face Mask

Just try not to lick your face. $6.20

Beer and Clay Shaving Soap

For the smoothest, booziest legs you've ever had. $10

Images: Carlsberg.com (2), Courtesy Brands