Bustle’s 2025 Beauty Icons

Each month, Bustle honors the creators, gurus, and experts who are shaping beauty culture as we know it.

January

Bustle’s 2025 Beauty Icon Awards: Meet The Wellness Heroes

Follow these nine women immediately to better your life.

By Bustle Editors
February

Bustle’s 2025 Beauty Icon Awards: The Natural Hair Gurus

From celebrity hairstylists to Afro advocates.

By Bustle Editors
March

Bustle’s 2025 Beauty Icon Awards: The Avant-Garde Makeup Stars

Dynamic eye looks are on the moodboard.

By Bustle Editors
April

Bustle’s 2025 Beauty Icon Awards: The Eco It-Girls

What’s more beautiful than caring about our planet?

By Daisy Maldonado
May

Bustle’s 2025 Beauty Icon Awards: The Boundary Breakers

These creators show what’s possible when inclusivity is intentional, not an afterthought.

By Daisy Maldonado