With picturesque stock images, throwback red carpet photos, and endless videos of the pop princess modeling her wardrobe sprinkled throughout her grid, Britney Spears’ Instagram page is a bit of an enigma. It seems to be the most direct outlet through which Spears communicates with her fans, especially since she reportedly refuses to perform under her current conservatorship terms. But that doesn’t mean everyone understands it — there are fan-created podcasts deconstructing it, TikTok users speculating about hidden cries for help in her posts, and many, many confused Instagram users in her comments section. For her latest move on the platform, Spears announced on March 29 that she would begin rolling out “Project Pink” starting next week, which has fans potentially excited but mostly wondering exactly what it means.
Alongside a photo of Spears posing in a black lace top and blue bra posted to her Instagram page with three different filters, she wrote in the caption, “RED!!!! PS… the project PINK will be revealed next week!!!!” It appears that she’s referring to her red project, which she announced back in October with a photo of a rose and has also been called “Project Rose.” While Spears never gave an in-depth explanation of that project either, since the announcement, she’s posted several photos containing red clothing items or objects with “RED” written in each of the captions. Last week, she posted three pictures in a row: a red refrigerator, a selfie in which she models red fingerless gloves, and a kitten in a red set of drawers. So, it seems the “projects” could just be a series of carefully curated Instagram posts.
Since “Project Rose” was going down on Spears’ Instagram page during the airing of Hulu’s Framing Britney Spears documentary, fans began speculating that she was secretly referring to the film when discussing the project — especially since the film’s interviews took place in front of a rosy backdrop. Director Samantha Stark shut down any known connection in an interview with Glamour, claiming that the decor was merely inspired by Spears’ tendency to post photos of the flower. “We filmed this entire thing during COVID; in order to be COVID safe, we had to film outside,” Stark said. “If these interviews are going to be outside, I wanted that to be a motivated, stylistic decision. I didn’t want people randomly outside.”
“I had been looking at Britney’s Instagram a lot, and I noticed Britney loves roses. There are so many posts with pictures of roses and also so many posts of her holding flowers. There’s also this greenery, backyard feel to a lot of her posts,” the director continued. “I really wanted the documentary to live in the world of that. I had this rose wall built for the fans because I was trying to make the amount of roses reflect their relationship to Britney.” She concluded, “We did some interviews, and then Britney posted about Project Rose. That is the order of events. That’s what happened.”
Underneath Spears’ “Project Pink” announcement post, one commenter summed up what many of us are thinking, writing, “I’m still trying to figure out what the red project was.” Another commenter joked, “Please continue to not provide context for us queen.” Following the announcement, Spears posted a black and white photo of a woman holding a small dressed skeleton with the tongue-in-cheek caption, “Devil is in the details ... wouldn’t want this baby to hit me one more time!!!!” On the subject, one very confused Twitter user posted, “Now Britney is saying ‘devils in the details’... and what is project pink? We don’t even know what red was?”
For official details on “Project Pink,” we’ll have to stay tuned to Spears’ Instagram page — but fingers crossed it’s a veiled announcement of new music.