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For consumers with tan to deep complexions, going makeup shopping can often feel like a migraine waiting to happen. The lack of inclusion on beauty aisles can make finding the perfect shades more frustrating than it already is. Fortunately, there are plenty of beauty brands for women of color with impeccable options — some of which you likely haven't discovered yet.
Although there is still progress to make, the cosmetics industry is seeing major improvement with providing options for all beauty lovers. There's Rihanna's new Fenty Beauty line, of course. Many big names like Lancôme and Maybelline have extended their shade ranges to suit melanin-rich skin. Drugstore sensations like Black Opal and Black Radiance ensure brown babes have worthy budget-friendly options. There are even several well-known black owned makeup brands like Iman Cosmetics and Shea Moisture serving up all-inclusive product lines. Still, so many melanin-friendly brands have flown right under the radar because they're not sold at major retailers.
Although you can never go wrong with the tried-and true, the beauty brands you've never heard of have some of the best options for WOC. Earning their moment in the spotlight, these 15 retailers are so deserving of your next big makeup haul if you're a beauty with melanin-rich skin.