15 Beauty Brands For WOC You've Probably Never Heard Of
Bustle and Coveteur are working together to bring you the best mix of the season's fashion and beauty releases, shopping tips, and service stories in ways that are both inspirational, and attainable. Check The Fall Style Edit channel weekly to see what we're up to.
For consumers with tan to deep complexions, going makeup shopping can often feel like a migraine waiting to happen. The lack of inclusion on beauty aisles can make finding the perfect shades more frustrating than it already is. Fortunately, there are plenty of beauty brands for women of color with impeccable options — some of which you likely haven't discovered yet.
Although there is still progress to make, the cosmetics industry is seeing major improvement with providing options for all beauty lovers. There's Rihanna's new Fenty Beauty line, of course. Many big names like Lancôme and Maybelline have extended their shade ranges to suit melanin-rich skin. Drugstore sensations like Black Opal and Black Radiance ensure brown babes have worthy budget-friendly options. There are even several well-known black owned makeup brands like Iman Cosmetics and Shea Moisture serving up all-inclusive product lines. Still, so many melanin-friendly brands have flown right under the radar because they're not sold at major retailers.
Although you can never go wrong with the tried-and true, the beauty brands you've never heard of have some of the best options for WOC. Earning their moment in the spotlight, these 15 retailers are so deserving of your next big makeup haul if you're a beauty with melanin-rich skin.
1. Hue Noir
The star of the Hue Noir inventory is the True Hues Flawless Finish Foundation, a crease-resistant, matte base made in 25 medium to deep shades. Even with a great range, foundation matching from behind a computer screen isn't exactly ideal, so there are samples available upon request to ease the process.
3. Maréna Beauté
4. The Lip Bar
Boasting 21 honey to espresso foundation shades, Koyvoca Cosmetics truly has brown babes covered. There are even contour creams that actually get deep enough for darker complexions to carve out their features, something most beauty companies fail to include.
6. Danessa Myricks Beauty
Makeup artist to the stars, Danessa Myricks took her beauty savvy and turned it into a cosmetics company that has something for everyone. You name it, and Danessa Myricks Beauty has tons of it, whether it's foundation, illuminators, or lippies that pair well with deep skin.
7. B.A.A.B.S. Beauty
Hypoallergenic and cruelty-free, B.A.A.B.S Beauty offers top quality products without unnecessary additives. If their mega inventory gets a little overwhelming, try their beauty box subscription service that sends a curated selection of products that cater to WOC for customers to sample.
8. Mented Cosmetics
All hail the masters of brown girl friendly nudes! When the masterminds behind Mented Cosmetics couldn't find true nude lipsticks for darker skin tones, they hit the beauty lab to create their own shades. You're guaranteed to find a nude that compliments your complexion in Mented's stock of lippies, and you won't even need a liner to make them work.
9. Plain Jane Beauty
10. Magnolia Makeup
11. Fashion Fair
12. Beauty Bakerie
13. Gold Label Cosmetics
14. Laws of Nature Cosmetics
15. AJ Crimson Beauty
The cat is out of the bag. AJ Crimson Beauty is whipping up contour kits and duos with shades that actually show up on deep skin, and you've got to see for yourself.
Calling all women of color! These are the melanin-friendly beauty destinations we deserve that will never make women with deeper skin an afterthought.