15 July 2017 Beauty Launches To Cop ASAP

Temperatures are on the rise, and so are the July 2017 beauty launches taking over makeup counters and social media. The summer season has already graced beauty fanatics with a killer collaboration between Jaclyn Hill and Morphe, the launch of KKW Beauty contour kits by Kim Kardashian West, and so much more. You'd think the momentum would slow down come July, but that's far from the case. Don't wipe your drool just yet, because July's soon-to-be released products are guaranteed to put beauty lovers in another trance.

As exciting as it is to hear about new products joining a brand's family, launches can be beyond frustrating. Product teases just leave you wanting more, making true makeup addicts extremely anxious to get their hands on a shiny, new piece of beauty merch. So, a month's worth of patience will be key, here!

Some of July's newbies arrived on virtual shelves in late June, and will finally take their rightful place in stores. Others are making their debut for the very first time throughout the coming weeks. Either way, have your calendars marked. You won't want to miss a single thing, because chances are these 15 summer releases will likely sell out lickety-split.

ColourPop Nail Polish

ColourPop has been on a roll and it doesn't look like the brand is easing up. For the first time ever, the virtual retailer is releasing dreamy shades that aren't meant for the face. Going live on the brand's website on July 7 for $6 each, ColourPop is launching nail lacquers.

Mermaid and unicorn lovers, you'll want to be prepared, wallet and shipping info ready to go! These fairy shades will sell like hotcakes if ColourPop's previous launches foreshadow what's to come. Stay tuned to see if these summer mani-friendly polishes will be a hit because this is seriously monumental for the brand.

Marc Jacobs Eye-Conic Multi-Finish Eye Palettes

Eye-Conic Multi-Finish Eye Palette, $49, Sephora

The masterminds behind Marc Jacobs Beauty have been hard at work. As of June 29, a whopping six new palettes have joined their online inventory. Inspired by Marc Jacobs' favorite fabrics, each of the Eye-Conic Multi-Finish Palettes feature four new fashion finishes: velvet, lamé, silk, and satin.

The 7-pan palettes will run for $49, and officially hit Sephora and Neiman Marcus stores some time in July. There's a palette of sultry fire tones, a collection of nudes, something for those who flock to edgy hues, and everything in between.

Ofra Island Time Collection

Island Time Collection, $29-$50, Ulta

Thanks to Ofra Cosmetics, July kicked off with a bang. Their Island Time Collection debuted online on Ofra and Ulta Beauty's websites on July 2.

The collection includes three new blushes, "Mai Tai, "Bellini" and "Punch", retailing for $29 each. There's a lip trio bundle for $49.70 that features new liquid lippies, "Cocos Island", "Rio", and "Aruba". And there's just no overlooking the glitzy, new highlighter within the collection, "Bali", costing $35.

Tatcha Violet-C Radiance Mask

Tatcha Violet-C Radiance Mask, $68, Sephora

Tatcha ended June on a high note, launching their Violet-C Radiance Mask just in the nick of time. The creamy, rinse-off mask packed with Japanese beautyberry and two types of Vitamin C debuted online, and will officially hit Sephora stores on July 12.

An anti-aging treatment, the mask boasts AHAs from seven fruits to unveil softer, glowing skin. Vitamin C offers antioxidant protection from UV damage for a brighter, more even complexion over time, while Japanese beautyberry enhances its effectiveness at treating the skin. You can always count on Tatcha's signature trio of Japanese anti-aging superfoods— green tea, rice, and algae— to restore and maintain your skin's youthful appearance, too. Yup, this skincare gem definitely warrants a trip to Sephora soon.

Sephora Fall Collection

Sephora PRO Warm Eyeshadow Palette, $68, Sephora

The Sephora Collection will be expanding on July 14. Introducing three PRO eyeshadow palettes, the beauty empire is already unveiling their fall 2017 gems. For $68, you can get your hands on any of the 28-pan palettes.

The "Warm" palette boasts the burnt oranges, rich browns, and deep reds that never lose their appeal. Muted earth tones and pale hues are packed into the "Cool" palette. Finally, there's the "Editorial" palette, featuring a mix of bold, bright shades that hit every end of the color spectrum.

Real Techniques Powder Bleu Collection

A brush collection inspired by blue squirrels sounds strange initially, but Real Techniques makes it looks so darn luxe. According to the brand's Instagram, "something bold, new, with a hint of gold, yet gorgeously Bleu" will hit their virtual shelves early July. It's the six-piece Powder Bleu collection, a future Real Techniques website exclusive.

The collection includes a powder brush for bronzer or highlighter, a soft-finishing brush for diffusing your glow, a complexion brush for liquid foundation, a large kabki for seamless blending, a shader for the best eyeshadows, and a velevty puff for setting with loose powder. There's still no word on an exact release date or prices, but you can always expect Real Techniques to deliver quality brushes for affordable prices.

Urban Decay Naked Heat Collection

Naked Heat Eyeshadow Palette, $54, Sephora

The jig is up! Urban Decay already released their highly-anticipated Naked Heat collection in late June, but all of the scorched goodies will officially hit Sephora and Ullta stores on July 9.

The newest beauty to join the cult-favorite Naked lineup is the Heat Eyeshadow Palette, a 12-piece collection of scorched nudes going for the standard $54 price. Two 24/7 Glide-On Eye Pencils have joined the UD family for $20 each, "Torch" and "Alkaline", a burnt orange and deep burgundy, respectively. The latest lippies, "Fuel", "Heat", and Scorched" are equally fiery and lust-worthy, running for $17 apiece.

NARS Powermatte Lip Pigment

Powermatte Lip Pigment, $26, Sephora

When it comes to lippies, the Nars team always does some pretty magical things. Now introducing a 20-shade range of nudes, pinks, violets, reds, and gothy stunners, Nars is launching a Powermatte Lip Pigment collection.

It's the brand's first ever liquid lippie. Ultra-rich and matte, these babies will likely become bestsellers, so pay careful attention to their launch dates. Sephora mobile app users will get access on July 5, they're available in Nars boutiques and on the brand's website on July 6, and a final release will happen on July 13 for Sephora's website and stores.

Violet Voss x Nicol Concilo Eyeshadow Palette

A collaboration between Violet Voss and beauty guru Nicol Concilo is going down. The makeup maven and internet favorite brand initially took to Instagram to share black-and-white teasers of an upcoming palette, and even in grayscale, it was obvious some ultra-glittery forces were at work.

You can always anticipate pigmented mattes and high impact shimmer shades from Violet Voss, as indicated by the brand's previous highly coveted palettes. So, you'll want to add this Nicol Concilo gem to your stash too, hitting virtual shelves at 10 a.m. PST on July 12 on the Violet Voss website. It will run for $45, a reasonable price point for 20 dreamy shades.

Bite Beauty Amuse Bouche Liquified Lipsticks

Bite Beauty Amuse Bouche Liquified Lipstick, $24, Sephora

With everyone getting on board with the super popular trend, it's not too surprising that Bite Beauty is finally adding liquid lipsticks to their inventory. Just think of the soon-to-be released lippies as liquified versions of the brand's Amuse Bouche lipsticks. Made with monoi butter and coconut oil, and boasting a satin, semi-glaze finish, you can expect these pretties to glide on effortlessly.

Swatches have yet to be seen, but the chic monochromatic packaging is already enough to make beauty lovers swoon. Though an official launch date has not been confirmed, Bite Beauty disclosed via Instagram that the liquid lippies will hit Sephora stores mid-July. They'll retail for $24 each in 12 different pink, nude, and red hues.

Kat Von D Shade & Light Glimmer Palette

Kat Von D Shade & Light Eye Contour Palette, $48, Sephora

If Kat Von D's Shade & Light Eye Contour Palette had an over-the-top twin, it would be the Glimmer eyeshadow palette. A shimmery sister set to the matte cult-favorite, Glimmer features the same neutral shades, now in four glitzy finishes: metallic, pearl, satin, and reflective glitter. It will be available for $49 online on July 11, but won't make its grand entrance into Sephora stores until July 13. The wait is on!

Pat McGrath Labs Lust: Matte Trance Lipsticks

Pat McGrath LABS MatteTrance Lipstick, $38, Sephora

If Pat McGrath's lab is known for anything, it's cooking up something extra special that beauty junkies are always obsessed with. This time it's a Matte Trance Lipstick collection that's sure to be a hit, launching on Sephora and the brand's website on July 13, and select Sephora stores on July 28.

Sleek, midnight black tubes adorned with a golden pout, the packaging alone is enough to leave you awestruck. Lippies will be available for $38 each or $95 for trios combining shades of the same color family. The Skin Show trio features essential pinky-nude neutrals. A curation of blackened shades, the Vicious Venoms trio vamps things up a bit. Then there's the Colour Blitz trio, featuring bright red, coral, and pink tones. It's all too drool-worthy!

Tweezerman x Huda Beauty

Tweezerman X HUDA Special Edition Beauty Kit, $65, Sephora

Tweezerman and Huda Kattan are in cahoots, and it's just too good to be true. Partnering on a beauty tools kit, the brands joined forces to create a lip-shaped surprise.

For $65, full-sized kiss-print tweezers, pink shaping scissors, a spooley brush, and a mini 10x magnification mirror come packed inside a lip-shaped bag. The kit of brow grooming essentials will go live on July 10, on Sephora and Tweezerman's websites and in stores. If the complete set isn't for you, full-sized and mini tweezers will be available for purchase individually, in a set of two, or together with the mini mirror. So, stay tuned!

Swirl Beautyblender

Beautyblender Swirl, $20, Sephora

Beautyblender just cooked up a pink marble beauty, and we're SO here for it! It's the newest member to join the ever popular Beautyblender lineup of cosmetic sponges, debuting on July 8 online and July 13 in Sephora stores. If this baby catches your eye, you'll want to act fast because the Swirl blender's limited edition status means it won't be around forever.

Beautylish x Jade Marie

Let's keep it real: influencer Jade Marie, known by her Jadeywadey social media handle on YouTube and Instagram, always has a snatched contour and next level glow. Teaming up with Beautylish, the guru is now releasing a set filled with her faves to nail her signature look.

Coming to Beautylish's site on July 13, the collaboration set will include essentials for creating a glowing facade: Natasha Denona Face Glow Foundation and Face & Body Shimmer Powder, RCMA translucent powder, Kevyn Aucoin Sculpting Contour Powder, mascara, and a By Terry TerryBly Shine lip gloss. For inspo on using the products like a pro when they release, turn to Jade Marie's Instagram. You'll find a speedy tutorial on a stunning look using the set's key ingredients.


It's obvious that July has some pretty juicy launches in store and a true beauty addict has got. to. be. prepared. July is going to be one hell of a month for your makeup shelf.