Get ready to expand your summer makeup collection with some juicy, new products, because the August 2017 beauty launches hitting shelves soon are so on point. July's beauty releases couldn't even have their moment in the spotlight before teases of August's gems started sending social media into a frenzy. There was the Spectrum Collection's Mean Girls makeup brush set reveal that's so going to make fetch happen. One sneak peak and the ABH Subculture Palette was already the most anticipated release of the summer. And there's still so much more cosmetic perfection to come.
It has already been one hell of a summer as one holy grail beauty product after another made their grand debut. Urban Decay's Naked Heat collection set the beauty scene on fire, Kim Kardashian West launched her eponymous brand, and Huda Beauty's mesmerizing Lip Strobes were beyond show-stopping, just to highlight a few beauty newbies. Following up with a killer lineup of must-haves, August is already gearing up to end the season with a bang.
Mentally prepare while there's still time, because your money is going to do a disappearing act in the coming weeks. These 17 releases will have makeup mavens going insane.