Here Are All The New Beauty Products You're Gonna Be Obsessed With In August

Courtesy Moschino

Get ready to expand your summer makeup collection with some juicy, new products, because the August 2017 beauty launches hitting shelves soon are so on point. July's beauty releases couldn't even have their moment in the spotlight before teases of August's gems started sending social media into a frenzy. There was the Spectrum Collection's Mean Girls makeup brush set reveal that's so going to make fetch happen. One sneak peak and the ABH Subculture Palette was already the most anticipated release of the summer. And there's still so much more cosmetic perfection to come.

It has already been one hell of a summer as one holy grail beauty product after another made their grand debut. Urban Decay's Naked Heat collection set the beauty scene on fire, Kim Kardashian West launched her eponymous brand, and Huda Beauty's mesmerizing Lip Strobes were beyond show-stopping, just to highlight a few beauty newbies. Following up with a killer lineup of must-haves, August is already gearing up to end the season with a bang.

Mentally prepare while there's still time, because your money is going to do a disappearing act in the coming weeks. These 17 releases will have makeup mavens going insane.

Kevyn Aucoin Etherealist Super Natural Concealer

The Etherealist Super Natural Concealer, $30, Sephora

Kevyn Aucoin is launching something super creamy. It's the Etheralist Super Natural Concealer, a medium to full pigment with buildable coverage. Featuring a demi-satin finish, these imperfection erasers smooth with 3D film formers and add long-term moisture with hyaluronic acid. Retailing for $30, they'll hit virtual shelves on August 4 and appear in stores on August 11.

Anastasia Beverly Hills Subculture Palette

Subculture Palette, $42, Anastasia Beverly Hills

This baby made headlines as soon as it hit ABH's Instagram in late July. Although it launched on Anastasia's website at the end of the month, it officially hit other retailers (Sephora, Ulta, Macy's, and Dillard's) online on August. 1 and will appear in stores come August 15.

Showcasing a stunning range of deep mattes and three ultra-shimmery shades, this palette is truly a beaut. Plus, it's here just in time for creating sultry fall makeup looks.

Anastasia Beverly Hills Liquid Glow

Liquid Glow, $25, Anastasia Beverly Hills

If there's one thing you can count on ABH for, it's highlighters that are always a cut above the rest. Introducing four shades of their newest illuminator, the brand finally chartered into liquid highlighter territory.

The brand sure knows how to make beauty lovers drool, because they've released the most blinding campaign photos with Liquid Glow glamming up every inch of their models' bodies. Be on the lookout for it to officially drop in stores on August 15 to get your glow on to the max.

Kylie Cosmetics Birthday Collection

Whenever Kylie Jenner's birthday rolls around, you know there's going to be an epic collection inducted into the Kylie Cosmetics' family. The baby sis of the Kardashian clan is debuting perhaps her best set yet for her big 2-0, officially dropping at 3 p.m. PT on August 1.

The bundle includes some extra sparkly purple and pink goodies that sent Twitter into a frenzy as soon as they appeared on the brand's Instagram. There's a new palette, brushes, two highlighters, two glosses, a rhinestone lip kit, and even a mini liquid lippie set.

Every single swatch of the Kylie Cosmetics Birthday Collection is to die for and those classic Kylie drips in pink are the icing on the cake of one hell of a beauty launch. If previous launches have taught makeup obsessors anything, it's that you've got to be on your P's and Q's to have a successful Kylie Cosmetics shopping experience; These babies are likely going to sell out fast AF.

Make Up For Ever Artist Face Color Personalized Palettes

Artist Face Color Refillable Makeup Palettes, $2, Sephora

Thanks to Make Up For Ever, creating your own custom face palettes will be a dream come true. The brand is introducing personalized palettes consumers can fill with their choice of 34 highlight, sculpting, and blush shades. Super fine powders that blend seamlessly, there are three finishes to choose from: matte, shimmer, and pearl.

Although the custom palettes launched online at the end of July, they won't be in Sephora stores until August 4. Single shades will retail for $25 each, a duo will cost $35, and a custom trio will run for $45.

Spectrum Collections 'Mean Girls' Burn Book Brush Collection

Spectrum Collection's latest brush line will have you reciting iconic Mean Girls quotes as you do your makeup (You go Glenn Coco!). The UK Based retailer is debuting a Burn Book IRL, complete with pink ombré makeup brushes on August 30.

Each brush features a different Mean Girls quote, perfect for fans who can't get enough of the film's memorable lines. The 10-piece set will be available for purchase with a pink Mean Girls pouch, together with a mini Burn Book you can use as a handbag, or you can snag the full size brush book that holds up 40 tools.

First Aid Beauty Weightless Skin Tint

Hello FAB Triple Protection Skin Tint, $34, Sephora

Making its way onto Sephora shelves on August 25, First Aid Beauty's Triple Protection Skin Tint is coming soon to stores. A weightless formula infused with goji berry and packing SPF 30, it's a foundation that blurs imperfections while protecting against environmental stressors. It comes in four adaptable shades— fair, light, medium, and tan— for a natural, barely there finish perfect for no makeup, makeup.

Charlotte Tilbury Hollywood Lips Liquid Matte Lipsticks

Charlotte Tilbury has some pretty exciting launches coming up, among them matte liquid lippies in a range of 12 soft pinks, mauves, and reds. The brand's high quality reputation means the Hollywood Lips Liquid Matte Lipstick will likely be top-notch and the luxe packaging alone is enough to make beauty lovers melt. But if that's not enough to win you over, take the lipstick's unique design and formula to do the trick.

Each lippie features a crescent applicator, designed to mimic your pout's natural curve, and sea lavender SC, an active anti-aging ingredient that firms with collagen and plumps with hyaluronic acid. Ten shades, $34 each, will be available on August 10 via Charlotte Tilbury's website. Later this month, anticipate seeing the final two shades, Bloomingdales exclusives, to appear on shelves on August 23.

Dior Rouge Dior Liquid Lipstick

Dior is finally hopping onto the liquid lipstick bandwagon with their soon-to-be released Dior Rouge collection. The high-end brand has been showing off via Instagram sleek black tubes of nude, pink, and power red perfection, adorned with jewel-like embellishments. And that's not even the best part.

The new collection will also include Double Rouge lipsticks, lippies formulated with one shade encased inside of another— the ultimate twofer! An official launch date hasn't been announced yet, but Dior's heavy social media posting suggests they'll be here before you know it in mid to late August.

Bite Beauty Amuse Bouche Liquified Lipstick

Bite Beauty Amuse Bouche Liquified Lipstick, $24, Sephora

Bite just added liquid lipsticks to their inventory in July and the brand is already set to expand their newest line in August. Introducing six new Amuse Bouche Liquified Lipstick shades, Bite Beauty is showing out.

Formulated with monoi butter and coconut oil to provide maximum hydration, the high-pigment lippies feature a satin-matte finish. If their modern, monochromatic packaging wasn't enough to drop jaws, the way they glide on effortlessly will do the trick.

Mecca Max Collection

Mecca Max Collection, $6-$50 Mecca Maxima

Australia and New Zealand's biggest beauty retailer finally launched their own private label. Already kicking off with a huge bang, the Mecca Maxima collection hit shelves on August 1 with a whopping 206 products.

There are liquid lipsticks, eyeshadow palettes, BB creams, bronzers, and so much more. International orders via the retailer's website means stateside beauty lovers can experience Mecca Maxima's collection, too. Visuals of the poppin' pink and orange packaging alone are enough to make beauty lovers want every. single. thing!

Mary Kay TimeWise Vitamin C Activating Squares

TimeWise Vitamin C Activating Squares, $24, Mary Kay

Featuring first-to-market technology, Mary Kay's new skincare gem supercharges your favorite serum with one the most powerful ingredients. Their latest dissolvable squares deliver pure vitamin C to the skin for a more radiant, even tone. Guaranteeing fresh usage every time, the vitamin C in these paper-thin squares remains potent and stable until its power is activated by the user.

After placing the square in the palm of your hand, you simply cover it with three to four drops of water and mix until it completely dissolves. Add your favorite serum to the solution and mix to activate the dissolved square for maximum results. The process is pure magic.

Moschino x Sephora Collection

This is not a drill — Jeremy Scott and Sephora are cooking up one of the most adorable collections to ever hit the beauty scene. The Moschino x Sephora collab will bring eyeshadow palettes, lippies, and more to vanities in the cutest, gilded teddy bear forms.

There's an eye palette of 21 shadows in several finishes for $45, a teddy chain that can hold one of six different glosses for $26 each, a five-piece bear brush set, a highlighter, a compact complete with a mirror, and a mini palette in the form of a Moschino shopping bag. The August 11 launch date will be here before you know it, so you'll want to be prepared. This is an ultra-cute, must-have product line you definitely don't want to miss.

Anastasia Beverly Hills Matte Lipsticks

Matte Lipsticks, $18, Anastasia Beverly Hills

Brands like Nars, Dior, and Bite Beauty are just now creating liquid lipsticks, something Anastasia Beverly Hills mastered years ago. Though they were leaders in the liquid lippie game, the brand is now adding regular cream lipsticks to their amazing lineup.

Announcing 30 vegan, matte shades, ABH will takeover in stores with yet another product launch on August 15. The collection's shade range is masterful, featuring every staple from power red to pinky-nude to violet. Yep, looks like ABH has done it once again and that's far from surprising.

PUR Cosmetics 'My Little Pony: The Movie' Collection

My Little Pony: The Movie Eyeshadow Palette, $29, Pur Cosmetics

Brand Ambassador Hallie Barber just helped Pur Cosmetics reveal something bright and beautiful. It's a My Little Pony: The Movie eyeshadow palette, the colorful member in the exclusive collection coming soon to Pur's site on August 10.

The palette, retailing for $30, comes just in time to practice playful looks before the film hits theaters in early October. Six new pastel and iridescent glosses, $16 each, are included in the collection, along with a six piece brush set for $49 and the Magic of Friendship 3-in-1 face, eyes, and lips glow stick set for $22. Looks like things are about to get super sparkly and unicorn inspired with Pur's new batch of beauty buys.

IT Cosmetics Fall 2017 Collection

Bye Bye Fall Collection, $28-$48, IT Cosmetics

Thanks to IT Cosmetics, a boatload of newness will be dropping at Ulta in no time. First appearing online on August 6 and later in stores in October, Ulta Beauty will see an influx of new Bye Bye collection products.

There's a Bye Bye Breakout full coverage treatment concealer for oily and acne prone skin, that's a drying lotion and corrector all in one. Expect to see the Bye Bye Breakout Powder, a weightless finishing veil that minimizes the appearance of blemishes and combats shine. There's even a green redness correcting moisturizer to hydrate while neutralizing discoloration, the Bye Bye Redness Cream.

So much more will take to shelves in addition to these soon-to-be hits. You can shop some of the newbies now on IT Cosmetics' website, but stay tuned for products to make their way into Ulta's inventory.

Juvia's Place Eye Brush Set

Coming soon on August 5, Juvia's Place is adding a five-piece eye set to their brush collection. The brand took to Instagram to reveal the multicolored shaders and blenders, generating a ton of chatter about their unique design. Be on the lookout for the set to officially launch on the brand's site, because these neapolitan bristles will likely have them selling out fast.


If there's one thing August launches have nailed, it's quality products with insanely gorgeous packaging. There's likely not a beauty lover alive who can't wait to get their claws on all of this upcoming, swoon-worthy beauty merch, so have your calendars marked and a paycheck on standby.