If there's one thing in this world that can be counted on, it's that when Kylie Jenner reveals a new makeup collection, the internet is going to have an absolute meltdown — and for Kylie fans, this is especially true when the makeup is in honor of their queen's special day. So of course, Kylie's 20th new birthday collection sent Twitter into a tailspin.
It's no secret that Jenner has legions of devoted followers, both of her social media posts and her beauty endeavors. And they all came out in droves after Jenner revealed her birthday collection on Snapchat (where else?).
From an initial sneak peak, the collection includes matte liquid lip colors (of course), a dreamy palette with a blush, highlighter, and eyeshadows, and more. Interestingly, everything is in shades of pink, from the packaging to the actual shades. Naturally, it's all swoon-worthy to her fans.
Jenner's actual birthday is on Aug. 10 (contrary to the Aug. 20 date mistakenly marked on her calendar), but the collection will drop on the Kylie Cosmetics website on Aug. 1 at 3 p.m. PT.
Till then, people will surely continue to tweet their emotions about the new Kylie Cosmetics birthday collection. Here are 12 of the best Twitter reactions so far.
This person is totally here for the all-pink-everything look.
And this person knows that Kylie's dedication to her reveals takes some sacrifice.
The shade names are birthday-appropriate (and a little cheeky), which has some people laughing.
Others are lamenting the $$$ they're inclined to drop on the collection.
This reveal is even turning some non-fans into devotees.
(Even if they aren't quite ready to admit it.)
Some people are just as stoked about the packaging as they are about the actual products.
While this girl has a completely valid thought on the palette design.
Mostly, though, it's a lot of this.
And of course, this.