9 Sex Toys On Sale In May 2019, AKA International Masturbation Month

We are officially in one the most important months of the calendar year: International Masturbation Month. It's during this month that we pay extra special attention to our bodies and the importance of self-love, self-pleasure, and the normalization of female masturbation. It's also during this month that we give thanks for the brilliant sex toy innovations that we have at our fingertips — and what better way to do that than with sex toys sales this May?

"Our brain is such a crucial tool when it comes to if/how you masturbate, so a positive perception of pleasure itself can help your body follow suit," Alicia Sinclair, founder and CEO of COTR, which includes brands b-vibe, Le Wand, and the Cowgirl, tells Bustle. "This is why I feel so passionately that sex toys made by women for women have a huge impact on how women internalize and validate their own pleasure. Consumers have the opportunity to see the power they hold in the bedroom, and how that can be directly applied to their world outside of sex; because, let’s face it, sex and power are intrinsically linked and exist everywhere."

Although how you choose to celebrate International Masturbation Month is totally your call, if you're looking to up your self-love game with some new toys, here are nine places to start.