Gap & Athleta's Earth Day Commitments Are Seriously Cool
Although it feels like we should celebrate the planet every day, it's nice that Earth Day gives people (and companies) the opportunity to show their commitment to the planet. And Gap and Athleta's Earth Day plans, which the companies announced Thursday, show how the retailers are further committing to sustainability. Before Earth Day on Saturday, Gap and Athleta's parent company announced it's making a new commitment to using sustainable fabrics.
Gap plans to obtain 100 percent of the cotton it uses from more sustainable sources by 2021, and Athleta is committing to use fibers that are better for the planet. By 2020, it's aiming to make 80 percent of its materials sustainable fibers. So what does this all mean? Basically, Gap will be sourcing its cotton through the Better Cotton Initiative. which "works with farmers around the world to improve cotton production for the people who cultivate it, the environment, and the cotton sector's future," according to a press release from the company. Meanwhile, Athleta will commit to use "more recycled synthetics, organic cotton, and using more efficient fabric dyeing and finishing techniques."
Considering how much cotton (and athletic wear) we all wear in our day-to-day lives, it's always nice to see a big company like Gap commit to making people feel better about what they're wearing.
Don't you love the idea of Gap's classic items coming in more sustainable fabrics?
I mean, it's awesome to feel like you love what you're and can feel good about it.
I love that Athleta's getting into the sustainability game too, and I can't wait to see what fabrics its team turns to as part of fulfilling the promise.