The KKW Beauty announcement was the Instagram post heard around the makeup world. As soon as people saw that Kim Kardashian was creating her own beauty line, the word contour was being thrown all around social media. The A-lister didn't waste any time letting her fans know all about the big launch, either. All the details from the swatches to the price of the KKW Beauty Contour Kits are here, and you get a whole lot of bang for your buck.
If there's anyone that knows about contouring, it's Kardashian. She's given tutorials on her app and even given a 50-step how-to class with Mario Dedivanovic. It only makes sense that she would start her beauty line off with the kits, but she's doing it a little differently. Typically, when someone hears "contour kit," they picture multiple pans in a palette, but Kardashian is switching it up. According to the Instagram post, the Crème Contour and Highlight Kits come with a double-sided contour stick, highlight stick, and tool.
Although it's filled with three individual products, KKW Beauty's Contour Kits are $48 each. That breaks down to about $16 per dual-ended product or $8 per shade. People have been wondering what the price of Kardashian's line would be like since news broke, and it looks like she's keeping it somewhat affordable.
The A-lister isn't just starting with one kit, either. According to the Instagram announcement, there will be four shades available — light, medium, dark, deep. While it's not an exact match for everyone out there, it is a good start. Especially considering that you get two different colors of highlight and contour shades.
When it comes to launch day, there's goo and bad news. You can shop the KKW Beauty Contour Kits on June 21. While it's great that you won't have to wait much longer, you also don't get a lot of time to save up. If this venture is anything like Kylie Cosmetics, you'll want to make sure you're sitting by your computer when they go live. Because odds are they'll be flying off the virtual shelves.
As of June 17, it looks like this will be the first and only product available on launch day. There's no doubt in my mind that there will be plenty more to come though.