ColourPop is finally making the big move into stores, but fans of the brand have one big question: Will the brand still be the same price at Sephora? It's certainly a question worth asking. After all, ColourPop has always made a big deal about the fact that their products are direct to consumer. The online-only nature of the brand is one of the reasons ColourPop is able to keep their prices so low.
But now that they're not totally direct to consumer, does that mean that their pricing will reflect that?
Well, you (and your bank account) will be happy to hear that ColourPop won't be upping the price of their beauty goodies. Fortunately, the brand will keep the same low prices we know and love as they hit Sephora shelves this November. Notably, the low prices will make ColourPop one of the most -- if not the most -- affordable brands in Sephora's line-up.
That means there are only perks in this new partnership — because in addition to those same prices you've come to know and love, you'll also have the added benefit of being able to sample the colors before purchasing them. There will also be new ColourPop products that will be exclusive to Sephora, so that's definitely something to look forward to as well.
So, there you have it. ColourPop is coming to Sephora just in time for the holidays, and you won't have to pay anything extra for the convenience of shopping their collections in person.
Ridiculously affordable, easily available, and completely alluring. What's not to love about ColourPop at Sephora, tbh?