How Lululemon Is Helping Small Business Owners During Coronavirus

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The coronavirus pandemic has affected virtually every corner of the economy, including and especially the retail world. Industry leaders recently made a plea for federal bailout money to help keep it afloat in this period of economic anxiety. Despite these uncertainties, one retailer is stepping up in a big way: On Tuesday, Lululemon's coronavirus relief efforts were announced. The brand is creating a $2 million global relief fund for store ambassadors who may need financial assistance due to the pandemic.

“During this unprecedented time, we’ve seen many businesses, including Lululemon, close their physical doors for the safety of all of us,” Chief Brand Officer, Nikki Neuburger, tells Bustle exclusively. “One of the many communities impacted have been our store ambassadors, many of whom own and operate studios and serve as the heartbeat and leaders of the sweat life. The newly created Ambassador Relief Fund will help these small business owners to cover basic operating costs, [and] support them in getting back on their feet as we recover, together."

Ambassadors can apply for the fund online. Company representatives will approve applications and eligibility based on a set of criteria. The main requirement? Facing a serious hardship caused by a business closure or a substantial loss of business due to COVID-19.

Lululemon ambassadors finishing a shakeout run before hitting the road to Whistler for Ambassador Summit, an annual event held to host and celebrate ambassadors from across the globe in Lululemon’s HQ backyard. Courtesy Lululemon

According to a company spokesperson, successful applicants will receive detailed instructions on how funding will be delivered. All applicants will be notified by April 8 if they are set to receive funds. Grants will be based on applications instead of a first come, first serve basis.

While Lulu fans can’t directly contribute to the fund at this time, the brand is encouraging them to reach out to their local ambassadors, trainers, and coaches to see how they can help. One option? Purchase classes/class packages to redeem in the future, which provides immediate income to ambassadors to support their studios and staff.

Like many other retailers, Lululemon closed stores due to coronavirus but their e-commerce site is still up and running. Check out a few of Lululemon’s current sale items below.

We only include products that have been independently selected by Bustle's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Go-to leggings that will easily coordinate with all of your workout gear.

Too many plain white tees? There’s no such thing.

These leggings are oh-so chic, and the abstract print stands out from the crowd.

On the hunt for a new set of sweats that you’ll practically live in? Consider them found.

Say hello to the zip-up you’ll wear with just about everything.

Read more here:

Can Coronavirus Live On Clothes? Your Fashion Questions, Answered

What Stores Are Closing Due To Coronavirus? The List Is Growing

Is It Safe To Online Shop With Coronavirus? Your Questions, Answered

If you think you’re showing symptoms of coronavirus, which include fever, shortness of breath, and cough, call your doctor before going to get tested. If you’re anxious about the virus’s spread in your community, visit the CDC or NHS 111 in the UK for up-to-date information and resources, or seek out mental health support. You can find all Bustle’s coverage of coronavirus here, and UK-specific updates on coronavirus here.