Read Anthony Scaramucci's White House Communications Plan That Never Saw The Light Of Day
On Monday, before he could make any sort of impact — big or small — to the White House communications team, now former Communications Director Anthony Scaramucci was let go. Only two days after his tenure came to a sudden halt, a leaked memo never sent to White House Communications staff reveals how Scaramucci had hoped to leave his mark. For the Mooch, though, it's probably just a solemn reminder of what could have been.
According to CNN, Scaramucci himself sent the July 30 five-page memo to the news outlet. The memo is organized by priorities from most important to least important: "Improve the Culture," "Comms is a Customer Service Operation — POTUS is the Number One Customer," "Make the News — We Go First," "Fill the Content Void," and "Jobs, Jobs, Jobs." The priorities list is followed up with a "To-Do List" that includes meeting with Chief of Staff John Kelly, Director of Strategic Communications Hope Hicks, House Speaker Paul Ryan, Senate Leader Mitch McConnell, and "anyone else who you believe should be a top priority." Steven Bannon's name is listed as well. "I want his insight and help," Scaramucci wrote as a side note in parentheses. "He presumably has an opinion on how Comms can operate more effectively." For now, that insight remains a mystery. You can read the entire memo here.
For one, Scaramucci was onto something when he expressed concern over the culture associated with the White House Communications Department. Between Sean Spicer's gaffes and Sarah Huckabee Sanders' remarks that oftentimes contradict the president, Comms doesn't have the best reputation. "People may not like our answers — but they should always be treated professionally and respectfully," he explained. In the same breath, Scaramucci ominously suggested the White House let go of all grudges, but "never forget."
As for treating Comms as a "customer service operation," Scaramucci emphasized the need to "humanize" Trump and maybe even open up a national lottery to play a game of golf with him. It's an interesting strategy to say the least.
Among other plans, Scaramucci seemed adamant about utilizing video more often to reach the masses. For example, if he hadn't been fired, perhaps the department's video content would be equivalent to, in the words of Scaramucci, a "'President Donald J. Trump' show." Though the president's critics may not like the sound of it, no one can deny that Americans are indeed fascinated by the lives of those in spotlight.
Now, with Scaramucci out, the future of the Communications Department is anyone's guess.