Rihanna's Fenty Beauty Release Date Has Been Announced & It's Sooner Than You Think
What started as an otherwise ordinary day has officially been blessed: The long-awaited release of Rihanna's Fenty Beauty line has been announced, and it's so close, yet still so far. Bad Gal Riri herself revealed the big day on Instagram, and Fenty Beauty is coming our way on Sept. 8, 2017. As Rihanna says, the countdown starts now.
Buzz about Fenty Beauty began as far back as spring 2016, so the drop has been a long time coming. Since then, the line hasn't left fans' thoughts for long — every once in a while, the world's been treated to a little more info about the collection. They partnered with James Vincent to find a global makeup artist, there was a @fentybeauty Instagram account created, and there have been whisperings (or shoutings) of a holographic lipstick and a pearlescent highlighter in the line.
Still, there's so much mystery surrounding the launch, so hopefully the official release date announcement kicks off a string of more exciting reveals on FentyBeauty.com — you can enter your email to be among the first to know about any other exciting developments. Riri also announced that Fenty Beauty will be available to buy at Sephora and Harvey Nichols in the UK.
Of course, Twitter is lighting up with thrilled reactions.
This Oprah GIF is every Rihanna fan right now.
This girl's just getting real about where her paycheck's going.
And this girl can't wait to have her makeup game transformed.
On a very real note, people are pointing out that Fenty Beauty is probably going to carry a range of shades that caters to women of color, too.
And others are making some interesting comparisons to Kylie Cosmetics.
Mark your calendars, everyone.