Rihanna's Fenty Beauty Release Date Has Been Announced & It's Sooner Than You Think
What started as an otherwise ordinary day has officially been blessed: The long-awaited release of Rihanna's Fenty Beauty line has been announced, and it's so close, yet still so far. Bad Gal Riri herself revealed the big day on Instagram, and Fenty Beauty is coming our way on Sept. 8, 2017. As Rihanna says, the countdown starts now.
Buzz about Fenty Beauty began as far back as spring 2016, so the drop has been a long time coming. Since then, the line hasn't left fans' thoughts for long — every once in a while, the world's been treated to a little more info about the collection. They partnered with James Vincent to find a global makeup artist, there was a @fentybeauty Instagram account created, and there have been whisperings (or shoutings) of a holographic lipstick and a pearlescent highlighter in the line.
Still, there's so much mystery surrounding the launch, so hopefully the official release date announcement kicks off a string of more exciting reveals on FentyBeauty.com — you can enter your email to be among the first to know about any other exciting developments. Riri also announced that Fenty Beauty will be available to buy at Sephora and Harvey Nichols in the UK.
Of course, Twitter is lighting up with thrilled reactions.
This Oprah GIF is every Rihanna fan right now.
FENTY BEAUTY DROPS SEPTEMBER 8TH I'M SO HYPED pic.twitter.com/DfewFRIWGq— deyja (@majorkilete) August 1, 2017
This girl's just getting real about where her paycheck's going.
Fenty beauty in september... just direct deposit my check to sephora now— missnisk.xoxo (@s0effinniska) August 1, 2017
And this girl can't wait to have her makeup game transformed.
Once I experience Fenty beauty highlighters and lippies, my life is never going to be the same. I feel it— olivia rose (@livyrozay) August 1, 2017
On a very real note, people are pointing out that Fenty Beauty is probably going to carry a range of shades that caters to women of color, too.
I feel like rihanna is really gonna come thru for black women for Fenty beauty I'm so excited— faye (@fentysgalore) August 1, 2017
And others are making some interesting comparisons to Kylie Cosmetics.
Kylie Jenner as soon as Rihanna drops Fenty Beauty— baby boy (@darkwavebaby) July 11, 2017
Mark your calendars, everyone.