Beauty Bloggers Swear By This $5.99 Foundation

Makeup addicts are always on the lookout for a quality product, regardless of whether it's high-end or drugstore. Lucky for our wallets, the latest product they're freaking out about is a $5.99 foundation. Sure, this isn't the first time beauty vloggers have praised an affordable makeup product, but rarely do you hear about a drugstore foundation as beloved as this one.

Anyone who follows their favorite beauty gurus on the internet know that they receive tons of PR packages filled with products from drugstore, high-end, and luxury brands. While all of your favorite influencers could exclusively use expensive makeup on their channels, most make a concerted effort to showcase incredible, affordable products. One of the latest to make waves is the PhotoFocus Foundation from Wet n' Wild.

While the foundation isn't perfect — there is a common complaint of a paint smell— there certainly seems to be a consensus among beauty vloggers that the foundation is one of the best deals on the market.

What's special about the product beside the price? The foundation comes in a whopping 20 shades making it suitable to a wide range of skin tones. Another benefit, according to the website, is that the foundation has been tested under seven different types of light to make your selfie game on point no matter where you are. (Very important.)

Wet n' Wild PhotoFocus Foundation, $6, Amazon

What exactly are your favorite vloggers saying about the foundation?

C Key

While C Key Beauty had to mix her own shade, her overall result is stunning.

Casey Holmes

Not only does Holmes show you how she applies the foundation, but she goes to a workout class during the wear test!


Tati gives the product an A+ for its selfie taking powers.


Manny was super impressed by how great the foundation is for the price.

Kathleen Lights

Kathleen Lights is always honest, and that's the case here as well.

Laura Lee

Laura Lee casually compared the foundation to one from Tom Ford.

Aysha Abdul

Aysha gave this foundation her approval.

If you want to shop the ultra-popular Wet n' Wild PhotoFocus Foundation, you can find it in Walgreens, CVS, Wal-Mart, Target, and online on Amazon. Who knows, it could be your new — and affordable — holy grail product.