What Is Amazon Prime Day?

Rachel Murray/Getty Images Entertainment/Getty Images

If you're not a big Amazon shopper, you're probably wondering (read: googling) "What is Amazon Prime Day?" right now. It's a natural response to the onslaught of hype the online retailer's fourth annual sale (aka Prime Day 2018) has already received. So, let's recap where it all began — and why you should definitely get involved this year.

First debuting in 2015 as a way to celebrate Amazon's 20-year anniversary, Prime Day is "a holiday of savings" during which, as its name suggests, Amazon Prime customers get to experience mega discounts on popular products from all kinds of brands including its own private labels and Alexa-enabled devices. It's sort of a summertime Black Friday, if you will — and this year is expected to be the best one yet.

Not a Prime Member? Sign up here for a free 30-day trial, plus you'll get access to all of today's deals.

As far as the sweet sales to expect for 2018, specific details haven't been revealed, but we do know that there will be 50 percent more spotlight deals than last year and that Alexa-enabled items will be cheaper than ever. To put that into context, last year we saw everything from weird but genius things in the tech space like dirt-cheap vacuums under $50 to wild beauty sales and even life-changing products for pet owners. Since this is the fourth year of its existence, it's safe to say some of the initial Prime Day kinks — extremely fast sell-outs, for example — have been worked out, and I'm fully expecting this year's to be the best one yet.

In their July 3 press release, Amazon also announced a few new perks for Prime Day 2018. Perhaps the most exciting being that Amazon Prime members will get to score serious savings at Whole Food Markets. In store deals will start at 10 percent off with additional discounts on through the store. Additionally, Amazon announced that this year there will be a slew of product lunches happening as part of the event, including the release of the new Moto G6 (an ultra-popular unlocked Android smartphone) amongst other exclusive items.

If you don't have Amazon Prime yet, now's the time to sign up for access to Prime Day savings — and so much more. At $119 per year (once your 30-day free trial runs out, of course), the service comes with lots of sweet perks including free shipping and access to Amazon Video, which is home to Emmy-award-winning shows like Mozart in the Jungle and Transparent.

Once you're all signed up, make sure to download the Amazon App, because that's where you'll get to watch upcoming Prime Day deals starting July 9th — a full week ahead of its just-released start time of 12 p.m. PT / 3 p.m. ET on July 16. The festivities will last 36 hours, making it the longest Prime Day to date, and we at Bustle will be here to guide you, Prime Day newbies.

Already feeling the urge to shop? You're in luck, because to kick of the Prime Day celebration, Amazon dropped some pretty sweet deals, including $100 of the Echo Show, 25 percent off select furniture and decor and so much more — just keep reading to check out the hottest deals worth snagging on Amazon right now.

Starting on Monday, July 9, Bustle will be keeping track of the best deals worth snagging on Prime Day 2018, so be sure to watch this space for the latest.

Save $100 On The Echo Show And Finally Bring Your Home Into The Future

The Echo Show takes Alexa (Amazon's virtual assistant, a kin to Apple's Siri) to a whole new level with extensive video features. You get all of the audio functions that the OG Echo devices offer but now you can make video calls, watch Amazon video, and more. And now at 47 percent off, it is the perfect time to buy one!

A Must-Have $36 Down Comforter That's Sure To Sell Out

A deal that is almost too good to be true, this down comforter is 55 percent off and rings up at a mere $36. As if the price wasn't enough to tempt you, let me stress that it's a duck down comforter with a shred-resistant shell to keep all those fluffy feathers inside. Plus, it had box-stitching that keeps the filling evenly spread. This lightweight blanket is perfect for summer and is a total steal.

A Cheap-As-Hell Duvet Cover Set To Go With Your New Comforter

If you took my advice and jumped on buying the $36 comforter featured above, then you also need this duvet set to match. It's an also a great deal at 47 percent off a king-sized duvet cover and two matching pillow shams. The set has a thread count of 300 and is breathable and cool to the touch making it perfect for hot summer months — just like duvet above. Seriously. It's a match made in Amazon heaven.

Save 37 Percent On A Wheeled Duffle Bag Just In Time For Vacation Season!

Not too big, not too small, this 26-inch wheeled duffle is the perfect size. Plus, it has a 100 percent polyester top, and has durable ripstop lining on the sides and base.

Stock Up On Facial Cleansing For Nearly 40 Percent Off

Sure, $10 for a pack of facial cleansing cloths may not seem like an amazing deal at first, but don't overlook that this is a pack of 6, each of which has 25 wipes. That's 150 gentle cleansing cloths for what breaks down to be pennies per wipe — a great deal for something that's a staple in many people's skin care routine.

Get A Two-Month Supply Of Multivitamins For Less Than $20

At less than $10 per month this two-months supply of multivitamins are an amazing deal for people who take daily supplements. These vitamins have over 21 vitamins and minerals, eight botanicals, and are 66 percent of the ingredients are cultured from whole food. You can also be assured the they have been rigorously tested for quality, the certificate of analysis and results can even be find right on the product page.

$10 Off This Cute Gold Cactus — Because Your Desk Deserves A Little Love

This little gold cactus won't change your life, but this 8-inch statue would look pretty on any desk or shelf, and because it's made of ceramic stoneware, you don't even have to worry about watering it!

Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle's editorial and sales departments.