Band and artist merch continues to be a legit fashion category, like athleisure, in 2017. Lady Gaga's Joanne World Tour merch drop at Urban Outfitters arrives at physical retail outposts on Friday, May 19 at 5 p.m. local time, according to a post on the official UO Insta.
The Gaga Joanne Tour merch will also be available for purchase on the brand's site as of Monday, May 22, offering fans another shopping option.
So, what's in the Lady Gaga x Urban Outfitters collection, which effectively acts as an additional promo tool for the singer's upcoming world tour, which kicks off on Aug. 1 and runs through Dec. 18?
The Lady Gaga x UO x Joanne collection is exclusive includes 10 items for men and women, ranging from apparel like tees, with both long and short sleeves, and bombers to accessories, like totes, according to THR.
There's also a tank, a hoodie, and a baseball cap. The items boast Gaga and Joanne-inspired artwork and portraits.
So it's definitely a street style collection that allows the wearer and the loyal legion of Little Monsters to outwardly and openly display their love of Lady Gaga and her new album Joanne.
The merch starts at $16 and goes as high as $279, per THR.
So if you needed a legit reason to pop into your fave UO location this weekend, you just got one courtesy of Ma Monster.
Since artist merch capsules have been super popular — see, Bieber, Justin and his merch drops at Forever 21 and H&M — there is a distinct possibility that Gaga's Urban Outfitters range could fly off the shelves.
This jacket has the coolest ruby hue. I predict this will be a hotly coveted item among Gaga's lil' monster crew.
Hit up your local UO this weekend for some Gaga x Joanne Tour merch treats or you can shop the collection next week online.