I dare you to walk a block in New York City at lunch time and not see someone carrying a Chipotle bag. The Mexican-branded, casual dining chain is a staple in American society. So, it's only fitting that when it was announced on Monday that Chipotle is now serving queso at their test kitchen, that test kitchen would be located in NYC. So — the big question — where can you get Chipotle's new queso?
Currently Chipotle's queso is only available at one location — and its brand new. Monday, the chain opened the Chipotle NEXT Kitchen in New York at 504 6th Avenue, which is in the Chelsea neighborhood of Manhattan. It is the company's only public-facing test kitchen — so, if you're in New York and love Chipotle then you're in luck: The kitchen will be used to test Chipotle's newest food and drink items as well as updated technology. Currently this is the only spot with Chipotle queso available to purchase.
If you're wondering why has it taken so long for Chipotle to make queso, the answer is surprisingly straightforward: “All of our competitors sell queso, and we know some customers don’t come to Chipotle because we don’t offer it,” Chipotle CEO Steve Ells said in an internal memo to the company’s approximately 65,000 employees Monday, according to Eater. “But because we refuse to use industrial additives, added colors, flavors or preservatives in our food, it’s very difficult to make queso that meets our standards."
Unfortunately, it's not clear when the queso will hit other locations Chipotle has around the world, but hopefully we get more info on that soon.
The addition of queso to Chipotle's offerings come as part of the company's new $50 million marketing plan to shape the future of the company. Aptly named, the "NEXT team" at Chipotle is behind these advances with a collaboration between employees from real estate, architecture, technology, operations, and menu development.
Has your mouth been watering this entire time? If you're in the New York area head over to get your first taste of Chipotle's queso now at the NEXT kitchen. It's time for your casual dining dreams to come true.