It’s no secret that some of the most innovative skin care products are from Korean brands. From J.One and Oh K!, to Holika Holika and Cosmetea, ASOS already has a solid roster of the best K-Beauty skin care and makeup brands, too. So K-Beauty stans will be pleased to know that the online retailer has added yet another sell-out brand to its beauty repertoire: Seoul-based COSXR.
Its founder, Jun Sang Hun launched the brand back in 2013 after he struggled to find suitable products for his sensitive skin. Each product has a focus on targeting acne spots, breakouts, and minimalising pores, without resorting to harsh chemicals and breaking the bank.
The ASOS offering consists of products that range from serums and moisturisers – as well as SPFs – packed with formulas containing K-beauty wonder ingredient Snail Secretion Filtrate, which helps to protects the skin from moisture loss.
The cult-favourite has even been a popular choice among skin care sleuths, beauty obsessives, and celebrities, including Alexa Chung, Emily Ratajkowski, and South Korean star Kim Soo-Hyan. Among their shelfie staples? The Pimple Patch, which sucks up excess oil in the skin; Aloe Soothing Sun Cream, which protects and soothes red, dry and irritated skin; and the Snail Cream, which is a real hit amongst beauty TikTokers and promotes skin regeneration and repair.
With prices ranging from £6 to £28 (all products are under £30!), it’s no surprise that its straight-to-the-point formulas are constantly selling out. But if you’re unsure of which products to start with, check out our round-up of the best hero products to add to your beauty cabinets below.
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