ASOS Is Selling Tammy Girl, So You Can Recreate That School Disco Look

Tammy Girl – the staple fashion brand for angsty teens and tweens of the early ’00s – is back and the launch on ASOS is a bit of a time trip. The colourful new collection is full of all your favourites – think slogan tank tops and platform trainers – and feels like stepping straight back into an Atomic Kitten music video.

When we were all in the depths of our Avril Lavigne inspired fashion era, Tammy Girl understood the assignment. It was soft, grungy punk on a budget for fashion-obsessed 11-16 year olds. Irregularly ripped graphic t-shirt dresses and faux leather belts with too many studs that you begged your mum to buy you rather than the sensible clothes from Debenhams (RIP).

Tammy Girl sadly faded into obscurity in 2005, after BHS (another now-defunct high street powerhouse) bought it out. But, seventeen years later, its back and available to shop on ASOS right now. With a colour palette that’s brighter and more cheerful than what I remember (and very... pink), there are still elements of Tammy Girl’s original feel. Like the mini Y2K, newspaper print dress and the buckle pin stripe co-ord sets.

Along with the price point of this collection (everything is under £35 and prices start at £15), the best thing about it is the target market. Lucky for us, this line is very much aimed at twenty somethings – ie. the people who were left broken hearted back in 2005. To be honest, I doubt today’s pre-teens would get it, anyway.

Below you’ll find Bustle’s top five best buys from Tammy Girl’s comeback drop with ASOS. Get ready to feel some serious nostalgia.

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