From Liverpool to Leeds to London, these British influencers are celebrating what beauty really looks like across the UK right now. Get their top tips, shop their favourite products, and prepare to feel majorly inspired as they reveal exactly what beauty means to them — and how they express their true selves.

Spoken Word Poet Asma Elbadawi On Learning To Embrace Femininity & Her Natural Hair

Spectrum Collections’ Hannah And Sophie Pycroft Are Bringing The Beauty Business To Wales

Plus Size Blogger Jessica Millichamp Uses Beauty Products She Likes, Not What She “Needs”

Jessie Aru Phillips Of Sista Collective Reveals Why Liverpool Is The LA Of The UK

Artist Katy Jalili Uses Makeup To Highlight, Not Hide, What Makes Them A Work Of Art

Junior Doctor Melody Redman Serves Some Home Truths About What Beauty Really Looks Like

Model & Activist Munroe Bergdorf Used To See Beauty As A Means Of Survival — Now It's Just For Fun

Tanya Compas Is Fighting For A Space For Queer Black People To “Exist Loudly”

Three Years Ago, Tess Daly Couldn’t Hold A Makeup Brush. Now She’s A Certified Beauty Influencer