It's not often (or ever) that Queen Bey does anything less than ***flawless, so when Good Morning America couldn't stop hyping Beyoncé's huge announcement set to air Monday morning — "this is something I have to share with everyone," she declared in the cleverly crafted GMA clip — the Beyhive was ~abuzz~ with guesses. Is Beyoncé about to drop another surprise album? Is she announcing a new record with Jay Z? Is Destiny's Child reuniting? Is Blue Ivy going to be a big sister? The possibilities were endless. There were SO MANY AMAZING THINGS IT COULD BE. And then... well, then, it was nothing.
Turns out, that big announcement GMA was pushing so hard is Beyoncé's vegan diet secrets, so that's fun and was totally worth missing an hour of work or school to watch. In fact, Old Bey Seasoning (TM) used the time to really pimp out the 22-day vegan challenge she already gushed about back in 2013, as well as her own vegan meal delivery service that she announced in February.
"I am not naturally the thinnest woman. I have curves, I'm proud of my curves," Beyoncé said on the show. "I have struggled since a young age with diets. Finding something that actually works, that actually keeps the weight off has been difficult for me." Enter Martin Borges' 22-Day Vegan Challenge, which really helped to make the Queen's skin "a lot firmer and tighter," as well as take any extra weight "off fast," she revealed on Good Morning America.
While I am genuinely happy for the pop star for finding a program that works for her and makes her feel confident, it's hard for her whole GMA appearance not to feel like a) a total and complete letdown, and b) a commercial for everything vegan but especially Beyoncé's version of vegan. Of course, it's not like it was actually Beyoncé herself who was hyping up the ~big announcement~ in such a huge way — that was all GMA's doing, especially with intense and dramatic promotion like this:
But still, when fans expected to wake up like dis:
They woke up like dis instead:
And that doesn't fly with Beyoncé fans. Sorry, B.