9 Beauty Instagram Accounts To Follow

by Jessica Willingham

Makeup is an art form. Between attempting to apply false lashes and nailing a perfectly tipped winged liner, a girl can feel overwhelmed with techniques, products, and trends. Not to mention it can be hard to find a makeup guru that speaks to your style, skin tone, and product preferences. Sigh. It’s hard out there, ladies (and men) but have no fear: below is a roundup of the best Instagram accounts for makeup inspiration.

Let’s face it, literally: we don’t all have the time to watch 3 hours of YouTube beauty vloggers in order to learn the latest lip plumping trick or how to properly apply cheek highlighter. Sometimes, we just need a quick tutorial or burst of inspiration for a girls’ night out look or celeb-inspired style. That’s where Instagram comes in.

Almost every brand has an Instagram account, and makeup lines and stores are no different. In some, you’ll simply find pretty vignettes of products or posts related to popculture (i.e., rainbow-arranged products to celebrate the SCOTUS decision or lots of sprinkled doughnut shots on National Doughnut Day). The ones I included in this roundup are really doing it right: they feature a variety of products, application tutorials, looks for inspiration, and regrammed shots from fans, beauty gurus, and makeup artists.

Below are my most favorite makeup artists. Get to following, because your look will thank you.

1. @gerardcosmetics

This account belongs to a company known for their lip products, and they show you exactly what shades work on every skin tone and hair color.

2. @anatasiabeverlyhills

Want brows on fleek? Follow this account for quick tutorials.

3. @toofaced

Lots of colorful product porn and up close inspiration. Yaaas.

4. @patrickstarrr

Patrick Starr rocks a turban and winged liner like I've never seen. Occasionally, you'll catch him covering Whitney Houston or giving you some swatches of latest products. Double win.

5. @nikkietutorials

Micro-tutorials on winged liner, contouring, and applying liquid lipstick. Follow her and up level your look.

6. @nicoleguerriero

Nicole vlogs tutorials, product hauls, and general life updates on her YouTube channel. Her Insta-account is like the channel's digest - perfect if you need to catch up or refresh your makeup collection.

7. @jaclynhill

Jacattack is for the edgy gal. She often shows off out-there looks (like electric blue shadow) with high end outfits (think: neon studded Christian Louboutins).

8. @tartecosmetics

Tarte will fill your feed with funny Monday memes, style inspiration, and other makeup addicts to follow.

9. @kandeejohnson

You've probably seen her transform herself into Barbie in 90 seconds, and this feed is no less impressive.

Images: Tarte Cosmetics/Instagram