11 Up-And-Coming Fashion Brands To Watch In 2017

by Kelsey Nelson

We all have brands we love, our tried and true favorites that have earned a spot on our hangers, the ones you're totally devoted to shopping from. That said, it might be time to step outside your comfort zone and check out some of the up and coming fashion brands for 2017. Since it's a new year, what better time to get some inspiration from some brands that you might not have heard of? It's time to mix things up with some brands and designers that are doing fresh and engaging work in the fashion community.

The process of finding new brands to follow can be a little bit like jumping back into the dating game. You don't quite know what you're going to get! You don't know if they're going to stick around or be gone in a few months either. But what if your friend made you a list of dates she knew you'd love? That's where we're at right now, and you're welcome.

Regardless of whether you subscribe to the "new year, new me" mantra or you just need some fresh fashion inspiration, I've got you covered with these 11 brands, from small businesses to designer labels, that you should keep your eyes on this year.



Argent describes itself as "a rowdy collective on a mission to make clothing that equips women to push the envelope and take their seat at the table. We’re into those who take charge, make noise, and drop-kick the glass ceiling."

These suits for women aren't your mom's work-wear. They've got a style for every work scenario, from casual to formal, to keep the guesswork out and make you feel powerful. They also have dresses, sweaters, skirts, and pantsuits. This is the year of the pantsuit, so expect to see them rise in popularity. The brand is open about their fierce support of women, which is something I can get behind.



Rebellelion is pushing the boundaries of what fashion is, and is described as "a bizarre bazaar. A hub for weirdos to find treasures & trinkets to take along as they adventure and wander along this pale blue dot. We believe art and fashion should be affordable and accessible to everyone. Your individual expression should not be limited by dollar signs."

Rebellelion isn't meant to be a brand, per say: Instead, the creator wants it to be a shared idea that thrives on collaboration. Plus, they're eco-friendly and cruelty free. These designs are the perfect way to express yourself if you want to get away from logos and labels. You can pick an "alter ego," and shop based on their persona to find clothes that mesh with your personality.



This brand has been featured on Bustle before, and for good reason. SmartGlamour is a truly body positive brand. Their brand has sizes ranging from XXS to 6X and beyond.

"SmartGlamour is an affordable, fashionable, and customizable ethical clothing line for people of all shapes, sizes, heights, ages, identities, and styles," their website says. Each item can be customized as well which ensures everyone can find something that will fit.


Neon Moon

"Women deserve to be seen and represented as they are, in all their natural beauty. When stretch marks, body hair, cellulite, scars, freckles and acne would usually be retouched away, Neon Moon embraces them. It is exactly those that make a woman beautiful to us - we want you to love yours as much as we love them!"

This lingerie brand stems from the designer's childhood experience of being mocked for not fitting into society's beauty standards. They are always looking to add more sizes, and you can fill out a size survey to request more sizes. They don't label small, medium, or large but instead use terms like "lovely," "gorgeous," and "beautiful."




Simon Porte Jacquemus is only 24 years old, and he's already making huge waves. This French designer started his own line at 19 and has already been nominated for the LVMH Prize twice. His designs have a childlike wonder to them, with strong silhouettes and playful scenes unfolding on the catwalk. The designer's Instagram represents this, with pictures of his childhood and nature woven in with his garments.



Racil is based on the versatility of a good suit. The line has only been around since 2015, and has gained a lot of popularity because of the elegance these suits embody. They've been featured everywhere from Vogue to InStyle, but this year they're sure to gain even more traction as we see more pantsuits grace award shows and stages.


Michael Hone

Michael Hone's 2017 collection entitled Adonis plays with power and masculinity. The designer's description of the collection is that "the aim is to create a false sense of dominance, a superficial built up structure, where the smaller areas reveal a much smaller interior, weakness hidden within the overall. This is to create the feeling not of a genuine power, but of the desire to appear powerful along with concealing the wearers face with hair to remove all individuality." The designer's play on masculinity and power is a dynamic to watch in 2017.



50 percent of the Y/Project's collection is unisex, and even the women's wear line of Fall 2016 had a blended and androgynous feel. What started as a menswear line has progressed and changed, and it will be interesting to see what fresh ideas this year brings. The brand's Instagram is a great place to look for fashion inspiration.



If you need some edgy street style inspiration approved by Rihanna, Bella Hadid, and Kylie Jenner, then may I introduce you to MISBHV. The brand embodies strong women. With more celebrities wearing the brand, it's going to be all over your feeds this year.



HARDEMAN is a genderless jeans brand based in Amsterdam. The brand takes jeans, a standard wardrobe staple, and plays with the structure and design to make something familiar into something new. This brand could inspire you to look at the "normal" pieces in your closet in a new and creative way. Ariana Grande has even been spotted rocking the brand.



TILLY and WILLIAM are clothes that move with you. "The brand functions on a philosophy of transformability and gender inclusivity, with a focus on comfort and fluidity, as well as socially and environmentally responsible production." This fluidity is reflected in their clothes, in the movement of the fabric and the endless possibilities for wearing each piece. The brand says their is no wrong way to wear their clothes. There are endless creative options with their pieces, perfect for those of you that get bored with your clothes easily.

Now get out there and make 2017 your most fashionable year yet, while supporting some amazing brands.