If you thought that we had reached Peak Millennial with Starbucks' Unicorn Frappuccino, think again. If you thought we achieved it sometime after that when millennial pink chocolate hit the scene, think again again. Because the true Peak Millennial moment of 2017 might have just happened today, sliding in under the radar with a scant two months left in the year, in the form of this pink prosecco cheese.
Let's just take a beat here to break this down, because we have on our hands here the holy trinity of cheeses. Your favorite food and your favorite color and your favorite drink just had a baby, and despite it being new to this universe that is certainly not worthy of it, it is about as aggressively millennial as they come. I'm not crying; I just have the majesty of this cheese in my eye.
This gift to humankind was the brainchild of the Great British Cheese Company, which is known for its award-winning waxed cheese truckles. As it turns out, it isn't too far of a stretch from their usual fare; in fact, this version was inspired by a traditional holiday favorite.
"You've probably heard of the popular at Christmas classic, Wensleydale with Cranberries," explained a representative for the Great British Cheese Company to Pretty52. "Wensleydale has a supple and crumbly texture and a milky freshness, paired with fruit such as Cranberries, the acidity cuts through rich cheese resulting in a balanced flavour. The idea to pair Prosecco and Raspberry with Wensleydale produces the same savoury, sweet and acidic flavour combinations. Crumbly but milky Wensleydale, sweetness from Raspberries and the acidity from Prosecco produces a creamy but sweet raspberry flavoured cheese, with the Prosecco acidity cutting through your palette as you taste the cheese."
The TL;DR version can be accurately summarized in this GIF from Ratatouille.
The cheese is sold in the U.K., where it is currently available online and at Christmas markets. At £4.50 (or $5.93), it's surprisingly affordable — which is my way of saying that I'm absolutely going to purchase 15 of them pretending that they're gifts for friends and family when, in fact, I will be surviving solely off millennial cheese until the New Year.
Surprisingly, this is not the first foray into the land of millennial pink cheeses; in July, chef Grant Melton introduced an unprepared internet to his rosé alfredo, a beautiful marriage of wine and cheese sauce that is also as Instagrammable as it gets.
I'm never not impressed by the innovation of other people on the internet, particularly when it comes to cheese and pink things. But if the existence of a millennial pink prosecco cheese and Melton's surprisingly easy recipe aren't enough to get you into the holiday spirit, then you can overhaul your entire December with what is, arguably, the best advent calendar to ever come into existence: the cheese advent calendar.
This advent calendar has a different cheese for all 24 days leading up to Christmas, with varieties that range from Applewood to Mexicana to Jarlsberg. It retails for £8 at the U.K.-based grocery store ASDA, so unfortunately you may have to hightail it across the ocean if you want to get your hands on one. There's no reason why you can't DIY your own version, though, or celebrate the holidays with even more cheese-related holiday things — in fact, Bustle's commitment to cheese is so intense that you're already covered in that department.
In the meantime, let's all glass of rosé to pink prosecco cheese, and hope that its existence means that the pink baguette I've been dreaming about my whole life somehow manifests between now and the end of 2017. Cheers (and cheese) to that!