It's Time To Upgrade Your Tinder Profile Picture

by Sarah Fielding
Wieden+Kennedy New York

Here's a situation you've probably found yourself in: You're setting up your online dating profile, and it's time to choose your pictures. Nothing in your camera roll seems interesting or cool enough. You wish you were in front of the leaning tower of Pisa or a red phone booth, anything to show that you're as cultured and fun as you feel. Unfortunately, the only place you seem to spend time these days is the inside of an office. You settle for a selfie, which is good, but not what you were looking for. Well, if you're based in or around New York City, you can kiss the selfie goodbye, because Delta Air Lines and Tinder are here to give you the far away backdrop of your dreams with their "Dating Destination Walls."

Throughout the summer, New Yorkers can head over to Wythe Avenue in Williamsburg to view and take pictures in front of a series of "Dating Destination Walls." Created to provide the perfect shot for your profile, the photo backdrops are surrounded by travel-themed illustrations by Andrew Rae of The New York Times. In total there are nine locations represented: The United Kingdom, Italy, France, Russia, The Netherlands, Switzerland, Mexico, Hawaii, and California.

Beyond the appeal of a travel-based picture, Delta and Tinder have added more fun components. If you're in the area on June 17, head over to Wythe Avenue for a singles-centric event featuring a professional photographer ready to take your wanderlust photo. Then, throughout the summer, visitors are encouraged to post their photos on social media with #DeltaDatingWall.

Wieden+Kennedy New York

So why the partnership between Delta and Tinder? The idea for the campaign grew from recent research focusing on singles and travel from the Match's 2017 Singles in America survey and a Simmons Summer Connect study. Delta travels to the most destinations of any airline leaving New York, and Tinder wants to ensure its users are satisfied with their dating app experience. As they state, world travelers are more likely to be swiped right on. Read on to hear more about singles and travel.


Singles Want A Partner Who Shares Their Travel Interests

The survey reported that 62 percent of men and 74 percent of women want a partner who shares their travel interests. I know personally, I couldn't agree more with this. If you have a passion for travel, you want your partner to feel the same. What's more romantic than traveling the world together?


Daters List Travel As A Favorite Activity

In the age of wanderlust, it's not surprising that one in two singles say traveling is one of their favorite things to do.


Singles Find The Idea Of Traveling For A Date Exciting

Turns out people are not only willing but thrilled by the idea of going on a date somewhere else. One in two singles say traveling to a new city to meet a date would be exciting.


Singles View Travel As A Top Priority

In 2017, one in three singles ranked travel as a top priority in 2017. Using a profile picture of you traveling is a great way to show how important it is to you.


Most Daters Take At Least One Vacation A Year

People are looking to travel as often as they can. The research found that 57 percent of singles take one or more vacations a year.


Singles Want To Visit Somewhere New Each Time They Travel

When taking those trips, one in three singles makes an effort to go somewhere new for vacation every time they travel. It's a big world, and you want to see as much of it as you can.

If you're in the New York area, stop by the Dating Destination Walls and take a fun picture. Even if you don't use dating apps, it can be a great opportunity for Instagram. Enjoy, and who knows? Maybe you'll meet your travel and romantic partner all at one time.

Editor's note: This story has been updated from its original version.