Pop-up shops seem to have become all the rage in the fashion and beauty world. From Nordstrom's K-beauty pop-ups to Kylie Jenner's pop-ups in New York and Los Angeles, they're crazy popular. Now, Lancôme's pop-up shop is joining the retail party, and not only is it the brand's first ever shop, but it's a huge celebration as well. Basically, you'll totally want to attend this pop-up because it's can't miss.
What does the Lancôme pop-up shop celebrate, though? If you haven't heard, the brand is launching the new Monsieur Big mascara this summer. According to the Lancôme website, the mascara has up to a 24-hour wear, give lashes 12 times their natural volume, and is flake and smudge proof. Basically, it's the world's most perfect boost for your lashes, and it's being brought to you by Lancôme and their upcoming pop-up shop.
If you want to celebrate with the brand, the pop-up is the place to do it, and if you're on the West Coast, you can. Lancôme is hosting the event at BAZAR on Abbot Kinney in Venice the weekend of June 9 until June 11. The event will run from 12pm PT to 8pm PT on Friday and 11am PT to 7pm PT on Saturday and Sunday.
What should those who attend the event expect? First of all, majorly popular YouTuber and influencer Desi Perkins will make an appearance on Saturday, June 10. On top of the chance to meet Perkins, the first 100 attendees will receive a tote and full sized version of the upcoming mascara.
Fans can also attend mini makeup classes with pro makeup artists and enter product giveaways while there. Basically, it's a beauty addicts dream, and you certainly don't want to miss it.
If you're on the West Coast and want to help Lancôme celebrate the upcoming launch of the Monsieur Big mascara, the pop-up shop is calling your name. With incredible gifts, a bomb special guests, and mini beauty lessons, it's the perfect way to spend a weekend.