Sam Rogers

Sam Rogers is the Executive Editor of Bustle UK. As the creative and strategic lead of Bustle in the UK, she manages a dedicated team of writers and editors, building the brand’s voice and presence in the British market. Working closely with the U.S. team, she keeps a watchful eye over all sorts of Queens: royals, Drag Race stars, Olivia Coleman, and Adele included.

Sam joined BDG in January 2020, but her career started at Condé Nast Britain, where she worked on the digital arms of both Condé Nast Traveller and Brides Magazine, before heading up teams at Wallpaper* and British Vogue. While acting editor of, the site won the Best Online Media Property at the 2017 AOP Digital Publishing Awards. From there, she went on to help set up Vogue International, a global network of editors responsible for creating industry-leading content for 26 digital editions of Vogue around the world.

Born and raise in Mexico City, Sam studied International Journalism at Liverpool John Moores University and won’t hear a bad word said about the Scouse accent. Based in South East London, she has encyclopedic knowledge of the capital’s top gelato spots and, on occasion, makes a mean espresso martini.