15 January 2023 Beauty Launches Our Editors Can't Get Enough Of

Including a face mask that slugs your skin in just 10 minutes.

The best January 2023 beauty launches, according to our editors.
OLEHENRIKSEN; About Face; NatureLab. Tokyo
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Last week, I went to Iceland. Yes — I voluntarily went to a country that's just outside the Arctic Circle in the middle of January. As I prepared for the trip, I learned that there’s no such thing as bad weather, just bad clothing. So I packed countless layers and puffy jackets and ski pants to keep my body warm — but I also, of course, had to bring proper beauty essentials so that my skin would be protected, too.

Thankfully, one of this January’s best beauty product launches came in clutch: OLEHENRIKSEN’s Hydrabarrier Nourishing Face Oil, a moisturizing elixir that happened to keep my complexion nice and hydrated despite the harsh Iceland elements. That’s just one of the most exciting new beauty products on the shelves this month.

Bustle’s beauty team has been doing god’s work — i.e. testing every new launch that comes across our desks — so that we can recommend the best of the best. Also worth noting this January, according to our editors? A luxuriously thick body balm that soothes winter-ravaged skin, a creamy lip balm that offers a wash of gorgeous pigment, an under-eye cream that quashes puffiness... and more. Read on for the 15 January 2023 beauty launches that solved Bustle’s winter woes so you can shop them for yourself.


The Tinted Lip Butter

“You know those blurry, just-kissed lips that are trending on TikTok RN? Well, About Face's newest lippies create that exact look with a few swipes. While the juicy, lip-loving formula has the soft sheen of a gloss, each hue is packed with some serious pigment. I’m obsessed.” — Olivia Rose Rushing, beauty writer


The Creamy Hand Lotion

“This winter, my skin has been drier than ever — so ever since End Seen's launch, I've kept a bottle of their chic hand lotion on my WFH desk. Not only is the lush formula filled with vitamins and potent botanicals, but the velvet-smooth cream effortlessly melts into your hands, leaving them healed and hydrated (without the stickiness).” — ORR


The Brightening Eye Cream

“I’m a perpetually tired person, and I’ve found that product is the answer to my dark circles and puffy eyes. Thanks to ingredients like caffeine, peptides, sea fennel, and upcycled avocado extract, this new eye cream instantly brightens and firms the eye area.” — Audrey Noble, beauty writer


The Invigorating Cleanser

“This new cleanser from Vinter's Daughter is a true game-changer. It contains an array of potent plant extracts, minerals, and antioxidants that work to hydrate skin, clear acne, and brighten the complexion. It may sound hyperbolic to say a cleanser completely transformed my skin, but this did just that.” — AN


The Body Balm

“This just feels so luxe when I smooth it on, and after a couple of uses, I noticed my body felt so much firmer and looked brighter. It has shea butter, pea peptide, and L'Occitane's antioxidant-filled Immortelle essential oil to hydrate skin, treat dark circles, and protect skin from environmental aggressors, all wrapped up in a feels-so-good balm.” — AN


The Glow-Boosting Face Mask

“This year, I've been taking my skin care *very* seriously. Kylie Skin's newest mask is the perfect addition to my pampering routine: It has a unique jelly consistency that feels refreshingly cool and gentle on my sensitive skin, and leaves my complexion looking radiant and renewed.” — ORR


The Dreamy Face Oil

“As I mentioned, this face oil saved my skin from drying out in a frigid climate. That’s thanks to the peptides and ceramides within the bottle, both of which help fortify the skin barrier. On top of that, it contains antioxidant-rich Scandinavian berry oils to drench your skin in moisture — and keep it hydrated all day long. It delivered.” — Rachel Lapidos, senior beauty & lifestyle editor


The Hair Care Essential

“I try to wash my hair as infrequently as possible. Sometimes, this means dealing with a bad hair day or two in the name of having healthier strands and a longer-lasting dye job. This product has changed the game: It uses apple cider vinegar, rice water, and sake water to rid your scalp of buildup without the need to shampoo.” — RL


The Intoxicating Body Wash

Sweet fragrances have been having a moment, and I, as a vanilla scent lover, am very happy about it. This body wash transforms my shower into a delectably-smelling sanctuary, and the yummy scent lingers on my skin long afterwards. I’ll definitely be buying another bottle once this one’s finished.” — RL


The Slugging Sheet Mask

Slugging has never been my thing, but I was curious to see how this face mask — which delivers the slugging results without the goop — would work. After 10 minutes of wear, I was pleasantly surprised to see that my face was absolutely drenched with moisture. This is the kind of slugging I can get behind.” — RL


The Everyday Sunscreen

“I stan a non-greasy sunscreen that provides a dewy, glow-enhancing base for makeup. And between the addition of hydrating squalane and its $14 price tag, this SPF is a clear winner.” — Erin Stovall, senior beauty editor


The Must-Have Hair Dryer

“Four fabulous attachments. An ultra-chic aesthetic. Multiple heat and speed settings. The Pattern Hair Dryer checks all the hot tool boxes and makes it less tedious to blow out my tight coils.” — ES


The Skin Barrier-Boosting Serum

“This lightweight serum has a dream team of ceramides, polyglutamic acid, and niacinamide that gives my complexion a major hydration boost. The instant gratification of immediately seeing plumper, more moisturized skin is so satisfying.” — ES


The Hydrating Elixir

“Like all Keys Soulcare products, this peptide-packed serum is a treat to use. The light, milky texture is amazing, it sinks in instantly, and works as a great base before moisturizer and makeup. My skin drinks it up!” — Faith Xue, beauty director, BDG


The Gorgeous Highlighter

“I discovered this glisten-y highlighter in my Neen x But Like Maybe card, and haven't stopped using it since. You only need the tiniest drop, and the avocado and camellia oil-infused formula melts into your skin and gives it an angelic glow.” — FX