11 Celebrity Beauty Brands Actually Worth Your Cash

Hello, J.Lo Beauty.

Originally Published: 
Jennifer Lopez launched J.Lo Beauty, which is just one example of many celebrity beauty brands.
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Celebrities aren't just on your television screens anymore. A growing number of stars have successfully entered the beauty space with their own skin care, makeup, and hair care lines — many of which are good. These 10 celebrity beauty brands prove that stars are multitasking pros.

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Perhaps one of the most well-known celebrity beauty brands is Rihanna's Fenty Beauty. The line made major waves when it launched back in 2017 thanks to its game-changing 40 shade foundation range. Now, the star also has a skin care line: Fenty Skin.

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Jennifer Lopez's J.Lo Beauty is one of the most recent celebrity beauty brands to enter the space. The star, who's known for her out-of-this-world glow, previewed her skin care line in Dec. 2020 that's slated to launch on Jan. 1, 2021.

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Another recent beauty founder? Selena Gomez, whose Rare Beauty line launched in September. It has an extensive range of makeup products, including 48 shades of foundation and concealer, liquid blush and highlighters, liquid eyeliner, and brow essentials.

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Kylie Jenner's Kylie Cosmetics is one of the most popular celeb lines. The reality star first launched with her famous matte lip kits, which were inspired by people's preoccupation with her own lips. It has since grown with more makeup items and even Kylie Skin, a skin care line.

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Alicia Keys recently entered the beauty world with her Keys Soulcare line of skin care-meets-self-care essentials. Her goal? To bring mindfulness to your routine.

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Like her sister, Kim Kardashian West founded her makeup brand, KKW Beauty, by playing off her signature look of highlight and contour. The star basically made the technique more mainstream with her initial launch of a highlight and contour kit.

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Jessica Alba is arguably one of the OGs of celebrity beauty brands. She launched Honest Beauty back in 2015, which is a wide range of makeup and skin care products that focus on clean ingredients made for all skin types.

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While some celebrity brands can cost a pretty penny, Drew Barrymore's Flower Beauty line focuses on quality products at an affordable price. The makeup brand offers your face coverage essentials, including foundation, concealer, and setting powder. Now, she's moved into hair with a range of hair tools.

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Actor Tracee Ellis Ross is the founder of Pattern Beauty, a range of hair care products designed for 3C to 4C hair types. She launched the brand in 2019 and has already expanded with the addition of 15 new styling tools that debuted over the summer.

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Lady Gaga debuted her colorful makeup line, Haus Laboratories, in 2019. Her collection focuses on easy-to-use products that make experimenting with pigment simple — think swipe-on liquid eyeshadows and lip crayons.

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While Jessica Alba is a beauty brand OG, supermodel Iman may be the queen. Her Iman Cosmetics brand launched back in 1994 way before celeb beauty brands became a thing, and it has stood the test of time with a full range of makeup products for all skin tones.

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