Shopping
It’s all Black everything over here.
From the classic, model-off-duty look to the ‘clean girl’ aesthetic on TikTok, brands are jumping on the athleisure trend faster than your Gen Z cousin can send you TikToks. One brand that has dominated this sector? SKIMS. Kim Kardashian launched it in 2019 with shapewear. Almost four years later, it’s now worth $3.2 billion, encompassing loungewear, pajamas, swimwear, and more athletic staples.
Kardashian definitely knows how to capitalize on the zeitgeist, tapping pop culture phenoms like White Lotus stars Beatrice Grannò and Simona Tabasco and, more recently, the likes of Ice Spice, to front her SKIMS campaigns. It’s one of the major reasons her label continues to sell out — not to mention she and her sibs consistently promote SKIMS products on main — especially its swimwear.
Fashion girlies are always on the hunt for dupes of Kardashian-cosigned looks though — SKIMS most definitely included. And going a step further than merely finding more wallet-friendly price points, consumers have turned to social media in search of the same butter-soft feel and laid-back look, but from Black-owned fashion brands they can wholeheartedly support — and trust me, there are plenty.
To aid in your search, I’ve gathered up the best SKIMS dupes you can shop, instead of furthering celebrity capitalism (I said what I said).
Buttery soft and double layered, this beauty gives that perfect, fitted look of an early 2000s baby tee, in a range of neutrals similar to those stocked at SKIMS.
Just like SKIMS’ Sculpting Bodysuit, this seamless, sculpting, and touchable little number will smooth out any edges you’re looking to blur.
Pair this simple, yet elegant, black dress with a classic pair of Air Force 1s and you’ve got yourself a look. Made with double-modal fabric for a comfortable, figure-hugging fit, it’s perfect for fans of SKIMS’ viral Cotton Rib Tank Dress.
Nubian Skin revolutionized the definition of “nude,” stocking shades catered to darker skin tones. They even list the model’s makeup shades from popular foundation brands, so shoppers can find their truest match. Wear with any of the matching bras for a complete set.
The Plissé fabric gives extra comfort and a relaxed fit. For a matching set, grab the Plissé Pants — a luxury alternative to the Soft Sleep Lounge Set.
If anyone wants to know how many jumpsuits I own, the answer is ‘yes.’ Babes. makes a fantastic version — a super stretchy, knit fabric with a razor-back cut — similar to the SKIMS All In One Scoop Neck Onesie
Perfect for comfort or play, this jumpsuit made out of 100% cotton is comparable to SKIMS’ Cotton Rib Onesie.
Now, I can finally stop stealing my girlfriend’s boxers. Plus, this set made from soft, stretchy cotton makes for a great dupe of SKIMS Cotton Rib Boxers.
Nude Barre has a shade-matching quiz and virtual swatching to find your exact shade — although it’s already available in 12 signature shades (the range we deserve). These tights will give you the same compression as SKIMS’ Nude Support Tights.
If you haven’t tried the braless trend yet, Buzzoms will ease you into it. Meant to be worn braless, their patented “boob pocket” will support you all day (even H cups, like me) and the bodysuit passes the twerk test, without popping open.
Compared to Kardashian’s Sleep Short, Sleepova supplies more colorways and the same super soft feel. Made in their signature luxury fabric, these shorts are meant for ultimate comfort — perfect for lounging.
I am, personally, absolutely obsessed with luxe loungewear. This robe is a good alternative for shoppers looking for SKIMS’ soft lounge robes. Depending on your mood, pair it with comfy shorts sets or spicy lingerie — it’s practically self-care.
The best part of bike shorts? No thigh chafing. Due to the fabric and fit, these are lookalikes for SKIMS Fit Everybody Bike Short.
Bandeaus are a must-have for summer, and this SKIMS alternative makes nudes for darker skin tones.
For a lightweight PJ option that closely resembles SKIMS’ bestselling lounge sleep set, consider this ultra-comfy set by Sleepova.
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