Primark Uses Super Skinny Mannequins, Rib Cage Included, Because Apparently Retailers Just Won't Learn
Just when I thought that mannequins were getting a much needed makeover in the world of fashion, Primark displayed a seriously thin mannequin in its storefront — ribcage and all. C'mon, guys! Didn't you learn anything from the whole La Perla fiasco a few weeks ago? One shopper was particularly perturbed by the skinny mannequin, and she took to Twitter with her concerns. Mel Fraser, a shopper in Scotland, tweeted a photo of the mannequin with a caption that read, "Dear @Primark, is it really necessary that these new mannequins have protruding ribs??" Sure, some mannequins look like something straight out of a horror movie, but these super skinny dress forms are just as creepy.
Besides, it's not like these uber thin mannequins are the only ones retailers have to choose from. Venezuela's mannequins reflect the country's big-breasted beauty standard whereas last year Debenhams unveiled a line of plus size mannequins. And, more recently, JCPenney put mannequins modeled after real, live humans on display. Fraser also thinks that everyone is different and she tweeted, "I just don't think having all mannequins the same with protruding ribs is necessary. How about a bit of variety, not everyone is the same!"
Naturally, Fraser's inspiring tweets began receiving a lot of Twitter attention and Primark was forced to take notice. According to the Independent, Primark announced that it was changing the window display and stated in a tweet, “The mannequin you describe will not be used in this way again.” Great. Now maybe we can do away with unrealistic mannequins forever.