Kim Kardashian has harnessed the power of social media. No, this isn't about those nude photos. It's actually about her new fragrances. Kardashian revealed the PR list for her Kimoji Hearts Fragrance, and to say it was savage is kind of an understatement.
How can a PR list be savage? Just wait because Kardashian is no longer playing games. She's coming for the jugular of her "haters."
In a Snapchat video, Kardashian explained that she would be sending her new fragrances to "my lovers, to my haters, to everyone that I think of because it's Valentine's Day, after all." That could seem like a sweet gesture, right?
But let's be honest here, Kardashian is right on the heels of a hardcore shading of her former brother-in-law Lamar Odom who commented on sister Khloe's relationship with a basketball player. Clearly, she's no stranger to using social media to send a very pointed message, and she's doing it again. This time, though, she's adding a KKW Fragrance twist.
So what's so special about this PR list? The recipients were listed in six Post-It Note columns separated into double rows of blue, pink, and purple (corresponding colors to her fragrances). The two rows of blue, though, are what you should take note of, and they quickly garnered the internet's attention.
The name that the internet saw first was, of course, Taylor Swift's.
Unless you've been living under a rock (or just truly loathe both T.Swift and Kim K.), you've heard that these two women have been involved in game of verbal ping-pong for some time.
For the most part, you can trace it all back to Kardashian's husband, Kanye West, and his song "Famous." In the infamous track, West raps, "I feel like me and Taylor might still have sex/I made that bitch famous."
Almost immediately, a war of words began between Swift, Kardashian, and West in which Swift claimed the lyric was misogynist, and Kardashian contended that Swift was actually consulted about the song before it was added to West's Life of Pablo album.
The situation ultimately came to a head (with multiple incidents in between) when Kardashian released an alleged recording of Swift speaking to West about the lyrics after an episode of Keeping Up With The Kardashians. Subsequently, Swift released her own album with the track "This Is Why We Can't Have Nice Things," which seems like a poor attempt at a subtle jab at Kardashian West. Because it's definitely not subtle.
Now, Swift is set to receive a PR package complete with a chocolate heart, KKW mallet, and a new Kimoji fragrance. Who knew a gift could be so mean, right? Swift, however, isn't the only notable person on the list (though, really, they're all notable). Chloe Grace Moretz, Blac Chyna, Wendy Williams, and Piers Morgan are all named.
Basically, anyone who has ever publicly feuded with Kardashian just got publicly shaded, and it's honestly so shadey, so petty, and so impossible not to obsess over.
If you think this is all conjecture, Kardashian herself addressed the video. And um, yeah, she may just be the queen of shade at this point.
Fans certainly seem to agree.
Others, however, aren't exactly shocked. Considering her track record of internet pettiness, that makes sense.
Honestly, people seem to be living for this version of Kim K.
It's straight up aspirational.
Petty Kim is now the new standard for celebrity feuds.
As for how these celebrities will respond, there's no way to know. One thing the world does know, though? Kim Kardashian has embraced her petty side, and the internet is living for it.