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A New Beauty Pie Pop-Up Is Coming To The UK & It's Incredible

Luxury skincare at affordable prices.

A New Beauty Pie Pop-Up Is Coming To The UK & It's Incredible
Beauty Pie

When Beauty Pie launched at the end of 2016, it had one mission: to create more price transparency within the beauty industry. Founded by beauty legend Marcia Kilgore (who is also the brains behind Soap & Glory, Bliss, Fit Flop, and Soaper Duper), Beauty Pie is a members-only subscription service which anyone can join, and get access to some of the best high-end, luxury products at an affordable price. However, the brand has only been available to buy online. That is until now, as the brand has just announced that will be opening a brand new pop-up in the heart of London’s Covent Garden.

Beauty Pie’s Warehouse Of Dreams will offer shoppers the opportunity to go behind-the-scenes to truly learn how Beauty Pie operates, including an insight into how the brand works with over 50 of the world’s leading labs to create high-end products at budget prices. Members can shop candles from France’s best perfumers, skincare from Japan, and cosmetics from Italy’s most renowned factories – meaning shoppers get more bang for their buck.

The new store comes two years after Beauty Pie launched its first pop-up in Harvey Nichols, and from June 30, shoppers will have access to all the bestsellers and new favourites from warehouse shelves, including Beauty Pie’s popular JapanFusion skincare range.

Experts will also be on hand to offer beauty lovers advice, as well as help them find the best products for their skincare concerns from straight from the production line. Located at 7 James Street Covent Garden, London, WC2E 8BH, the store will be open Monday to Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 6 p.m. until July 10.

Beauty Pie members will still get a discount at the Covent Garden pop-up, which offers up to 75% off the typical retail prices, while non-members will have the opportunity buy a membership. No further information has been shared at the time of writing, but when we know more we will update this page.

If you’re yet to dip your toes into the world of Beauty Pie, check out some of our favourite products below in the meantime.

We only include products that have been independently selected by Bustle's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.