You Heard It Here First

You Heard It Here First

Akt London Deodorant Will Convince You To Go Natural

It’s used by Taylor Swift and Beyonce’s backup dancers.

By Parizaad Khan Sethi
You Heard It Here First

Meet The Fragrance Brand Resurrecting Extinct Florals

Future Society’s scents are unlike anything you’ve smelled before.

By Rachel Lapidos
You Heard It Here First

KJH.brand Will Help You Get Katie Jane Hughes’ Signature Glow

Right this way for dewy skin.

By Erin Stovall and Olivia Rose Rushing
Nailed It

Even Kim & Kylie’s Manicurist Loves This Vegan, Plant-Based Nail Polish

Meet Gitti: the Berlin-based brand taking the nail world by storm.

By Parizaad Khan Sethi
Bustle Exclusive

Isla Beauty’s Day Melt Balm Double-Cleanses Your Skin In One Step

I’ve never experienced a cleanser like this.

By Olivia Rose Rushing
You Heard It Here First

This Super Chic Cosmetics Line Is Here To Make You Love Applying SPF

Two words: SPF blush.

By Carolyn Steber
You Heard It Here First

Ghlee Is Here To Save Your Chapped Lips

Turns out, clarified butter is a hydration superstar.

By Parizaad Khan Sethi
You Heard It Here First

Lion Pose Skin Care Is Fighting For Inclusivity In The Beauty World

Mindy Kaling is an investor.

By Rachel Lapidos
You Heard It Here First

Pavise Skin Care Is Changing The Sunscreen Game

New skin care brand Pavise is shaking up the sunscreen world with its new DiamondCore technology, a form of zinc oxide that offers even more sun protection.

By Rachel Lapidos
You Heard It Here First

Nourie Is The Black-Owned Company Making Braiding Hair Out Of Plants

Osahon Ojeaga, Nourie's founder and CEO, chats with Bustle about plant-based braiding hair, the unique challenges facing Black-owned businesses, and more.

By Erin Stovall