20 AAPI-Owned Fashion Brands To Support Today & Always

There’s something for everyone.

Originally Published: 
10 Asian Owned Businesses In Fashion To Support
Bon Bon Whims. SVNR. JW Pei.

The month of May marks Asian American and Pacific Islander Heritage month, a time dedicated to celebrating the AAPI community and its countless contributions to society. The Asian community has been severely impacted by racism and anti-Asian sentiments, particularly in recent years. Supporting Asian American owned brands not only shows solidarity, but many brands are donating proceeds to organizations like the W.O.W. Project and Heart of Dinner.

Newly released data from the group Stop AAPI Hate revealed that nearly 10,905 hate incidents were reported between March 2020 and December 2021, with 57.5% occurring in 2021. The data also shows that women have reported twice as many anti-Asian hate incidents as men, illustrating the disproportionate toll anti-Asian sentiment is taking on Asian women. The mass shooting that took place in Atlanta — in which six of the eight victims were Asian women — is just one tragic example of hate crime targeting this community.

But allies are coming together to combat this wave of violence. Activists and artists are working in unison to create merchandise in an effort to support Chinatowns in major cities across the country. There are several ways you can show support for the AAPI community, too. For starters, stop racist remarks and comments when you hear them, whether that’s on social media or IRL. You can also sign up for a free bystander intervention course that will equip you with the necessary tools to de-escalate harassment and hopefully prevent violence.

Last but not least, you can shop from AAPI-owned businesses in your local community and online. Ahead, you’ll find 20 AAPI-owned fashion brands that you should support today and everyday.

We only include products that have been independently selected by Bustle’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.


Find Me Now

Su Paek and daughter Stephanie Callahan launched FIND ME NOW in 2020 after their family-owned label began to feel unsustainable. With sheer knits, cut-out dresses, and unique, groovy prints, they stock all the hot trends you’re shopping for.


Sandy Liang

‘90s-era nostalgia is at heart of Sandy Liang’s designs, which feature playful cut-outs and ultra feminine silhouettes. Her jewelry, like these heart-shaped earrings, also channels everyone’s collective youth.


TAI Jewelry

Founder Tai Rittichai was born and raised in Bangkok, Thailand and started the self-named jewelry brand in 2002. After nearly 20 years as a jewelry designer, Rittichai works with Thai artisans to crate dainty pieces that will level-up any jewelry box.



Ph5 was founded by Wei Lin in 2014 and is designed by Zoe Champion. Their approach to knitwear has a whimsical aesthetic, boasting tie-dye, patchwork, and wavy, asymmetrical hemlines as their specialty.



Loved by Gigi Hadid, Emily Ratajkowski, and more, JW Pei designs every bag style you can think of. Crafted with vegan leather, this eye-catching purse is a signature item of the brand.



Designed in Hong Kong and knitted in China, what’s not to love about this vibrant knitwear brand? Don’t forget to snag the matching top.



Designer Emma Wang — who was born and raised in Beijing, China — created the "No Smoking" collection as a way to make the streets of New York City cleaner. Her company, Chi’Pau, repurposes found cigarette butts into one-of-a-kind jewelry.



If unexpected uses of color are what you’re after, this is it. Abacaxi — the Portuguese word for pineapple — merges a vibrant tropical spirit with the frenetic energy of NYC, where the brand’s designer, Sheena Sood, lives.



Founded in 2018, the Brooklyn-based brand makes jewelry with re-used, up-cycled, and natural materials. On the apparel front, SVNR’s elegant silk pieces are hand-dyed and made to order.


L'Oeuf Poché

Founder Ami Hongo started the company in Los Angeles in 2010. Her goal: to create high-quality women’s tennis activewear that can take you from the court to the street in style.



Designer and founder Jessica Tse created NOTTE as an homage to her two homes: New York City and Florence, Italy. With fans like Bella Hadid, Olivia Rodrigo, and Madison Beer, the former Accessories Trend Director clearly knows jewelry.



This sustainable fashion brand uses recycled fishing nets to create their super soft workwear staples. The founders, who prefer PJs to stiff pantsuits, design professional staples that look and feel like a happy medium between the two.


Wishbone New York

Margaret Zhou Pattillo founded this premium loungewear line in New York City. Five percent of all revenue is donated to organizations that are working to help curb the drug epidemic.



For the nostalgic fashion lover who never quite let go of trends from the turn of the millennium, this brand is a gold mine. From charm bracelets to fuzzy bags, Y2K-era style lives on, thanks to BONBONWHIMS.


Almina Concept

The category is elevated essentials, and Almina Concept is here to deliver. From cozy basics to dressier date night options, like this silk slip skirt, consider the fashion brand a one-stop shop for an impeccably classic wardrobe.



Looking for everyday jewelry that’s classic, water resistant, hypoallergenic, and nickel-free? Heymaeve has dainty hoops and playful necklaces that you’ll reach for time and again.



Brevitē was founded in 2015 by Elliot, Dylan, and Brandon Kim after searching for a bag that could support their everyday needs, function as a bag for travel, and still look good. Every bag is made out of recycled water bottles and comes with a lifetime warranty.



This luxury DTC accessories brand is beloved by celebrity fans like Gabrielle Union, Lady Gaga, and Angelina Jolie. Its signature styles come in an array of summertime hues, like raspberry, lemon, and lilac.



You’ve probably already seen Rellery’s designs sparkling on the fists of fashion influencers or at the neck of Selena Gomez. The brand has every dainty jewelry design you need, and should your jewelry ever tarnish, you can send it back for a repair or a free replacement.


Paper Project

If you need to stock up on basics, look no further. From classic T-shirts to everyday sweats, Paper Project has all the essentials in an array of neutral hues.

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