10 AAPI-Owned Fashion Brands To Support Today & Always

There’s something for everyone.

10 Asian Owned Businesses In Fashion To Support
Bon Bon Whims. SVNR. JW Pei.

The Asian American and Pacific Islander, or AAPI, community is hurting right now, and supporting Asian American owned brands is one way you can help. Newly released data from the group Stop AAPI Hate reveal that nearly 3,800 hate incidents were reported between March 2020 and February 2021. The data also show that women have reported twice as many anti-Asian hate incidents as men, illustrating the disproportionate toll anti-Asian sentiment is taking on Asian women. The mass shooting that took place in Atlanta last week — in which six of the eight victims were Asian women — is just the latest hate crime targeting this community.

For those who identify as AAPI, it’s a scary and uncertain time. Unfortunately, due to unchecked anti-Asian rhetoric from high-profile politicians and public figures, including former president Donald Trump, the rise in hate incidents and crimes isn’t the least bit surprising. In fact, 24 of the 29 racially motivated crimes against Asians that happened in New York City last year were attributed to “coronavirus motivation,” according to NYPD data published on CNN.

There are several ways to show support for the AAPI community. For starters, stop racist remarks and comments when you hear them, whether that’s on social media or IRL. You can also sign up for a free bystander intervention course that will equip you with the necessary tools to de-escalate harassment and possibly prevent violence.

Last but not least, you can shop from AAPI-owned businesses in your local community and online. Ahead, you’ll find 10 AAPI-owned fashion brands that you should support today and everyday.

We only include products that have been independently selected by Bustle’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.



Founded in 2018, the Brooklyn-based brand makes jewelry with re-used, up-cycled, and natural materials. On the apparel front, its elegant silk pieces are hand dyed and made to order.


Private Policy

This inclusive, NYC-based brand just launched a new jewelry collaboration that celebrates the deaf and hard of hearing communities. Its other accessories, including its famous “Not A Gun” bag shown here, are also sartorial standouts.


Sandy Liang

‘90s-era nostalgia is at heart of Sandy Liang’s designs, which feature playful cut-outs and ultra feminine silhouettes. Her jewelry, like this heart-shaped locket, also channels everyone’s collective youth.



Designed in Hong Kong and knitted in China, what’s not to love about this vibrant knitwear brand? Don’t forget to snag the matching top.


Paper Project

If you need to stock up on basics, look no further. From classic T-shirts to everyday sweats, Paper Project has all the essentials in an array of neutral hues.



Crafted with vegan leather, this eye-catching purse is a signature item of the brand, which designs every bag style you can think of. Its pearl bag is another fan favorite.


Bon Bon Whims

For the nostalgic fashion lover who never quite let go of trends from the turn of the millennium, this brand is a gold mine. From charm bracelets to fuzzy bags, Y2K-era style lives on here.


L'Oeuf Poché

Founder Ami Hongo started the brand in Los Angeles in 2010 to create high-quality women’s tennis activewear that can take you from the court to the street in style. The brand will be donating a portion of sales to I’m Ready Movement, an AAPI women’s advocacy group.


Almina Concept

The category is elevated essentials, and Almina Concept is here to deliver. From cozy basics to dressier date night options like this silk slip skirt, consider the brand a one-stop shop for an impeccably classic wardrobe.



If unexpected uses of color are what you’re after, this is it. Abacaxi — the Portuguese word for pineapple — merges a vibrant tropical spirit with the frenetic energy of NYC, where the brand’s designer, Sheena Sood, lives.