Social Media

The 3 Main Ways TikTok’s Algorithm Curates Your For You Page

Wade through all the wocky slush for the content you really want.

A girl is holding a smartphone in her hands, which shows a video on the TikTok app, she is customizing her For You Page.
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Scroll down your For You page on TikTok, and you’ll find videos all across the spectrum of genres. Unlike your Following feed, the For You page is a curation of videos from users that you likely don’t follow, whose content you didn’t know you needed to see. Some users claim the For You page algorithm knows them better than they know themselves. If you’re new to TikTok, your FYP is just a mix of popular videos that people in your demographic tend to like. But there are ways to customize your For You page on TikTok so that you don’t have to look hard to find more niche videos that speak to your particular tastes.

There are various ways that the TikTok algorithm assesses your interests, but being an active viewer is the best way to give the app as many hints as you can as to what kind of videos you like. And it doesn’t take long for the app to listen and adjust. A few taps and follows, and your For You page will look entirely different than it did when you first started using the app.

Engage With Videos To Train Your For You Page

“As you scroll through your For You feed, every new interaction with videos helps shape your recommendations,” a spokesperson at TikTok tells Bustle. Liking, sharing, and commenting lets the algorithm know that the video resonated with you.

For this same reason, you’ll want to refrain from reacting to videos that you don’t like if you don’t want to see more of similar videos. “You can long-press on a video and tap ‘Not Interested’ to indicate that you don't care for a particular video,” TikTok says. It’s also important to remember that engagement goes both ways, so only engaging with videos you like won’t necessarily reduce the kinds of videos you don’t like, unless you say you’re not interested.

Follow TikTok Users You Like To Get Them On Your For You Page

Engagement isn’t the only way you can influence your feed. TikTok also pays attention to the kinds of accounts you follow. “When you decide to follow new accounts, that action will help refine your recommendations too,” TikTok tells Bustle, adding that exploring hashtags, sounds, songs, effects, and trending topics on the Discover tab will also help to train your algorithm into giving you an uber-personalized For You page.

Add TikToks You Like To Favorites To Shape Your For You Page

While liking a video will file it in your hearted videos, a tab that’s easy to find on your profile page, the Favorites tab can help you organize what you actually liked about the video. For example, hearting a video won’t help you remember what you liked about it. Was it the sound? The creator? The effect? Adding the specific thing you liked about it to your Favorites file, you’ll be able to more readily recall it, and also let TikTok know that you want more of it. “All of these are ways to tailor your experience and invite new categories of content into your feed,” TikTok says. Need a new TikTok niche? You can always change up your feed or veer off into a different direction by simply tapping around a little bit outside of your comfort zone.