14 Alternatives To Victoria’s Secret

From stunning lingerie to the softest pajamas ever.

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Everyone knows that Victoria's Secret is the go-to place when you want to pick up beautiful lingerie. But the brand's reputation for exquisite detail means its intimate apparel often comes at a higher price (paging the Fantasy Bra). With some strategic digging, though, you can find a slew of great alternatives to Victoria's Secret that maintain all the sexiness and appeal of the retailer's most popular pieces, only they're much cheaper. These items come in a range of categories beyond the classic push-up bras and darling thongs (think: pajamas, robes, and even wedding and bridal lingerie), and with so many colors and sizes to choose from, everyone can indulge in their inner vixen. And yes, it’s all comfortable, even the sexiest lingerie.

What To Look For When Shopping For Victoria’s Secret Alternatives

Keep in mind that shopping for undergarments online won't be quite the same as buying them in the store, so while you're browsing, remember that sizing varies across brands and across products. Most bras follow standard sizing measurements, so it shouldn’t be too hard to find a bra that fits well. But beyond that, for things like underwear, robes, and lace bodysuits, it's a good idea to consult the reviews from your fellow shoppers and any sizing notes the brand may provide. Customers on Amazon are always quick to point out exactly when a product runs small or large, and the highest-reviewed picks will help you distinguish the quality and feel of a garment, too.

The picks I've rounded up below are among the most worthy Victoria's Secret alternatives you can find on Amazon. Despite the fact that they're all top quality, they're also astoundingly wallet-friendly — with prices starting at just $10.

The Best Alternatives To Victoria’s Secret Bras

1. This Comfortable Push-Up Bra That Can Add 2 Cups To Your Bust

Just like the VS Bombshell Push-Up Bra, this push-up underwire bra can also make your breasts look two sizes bigger, if that’s something that you want out of your bra, thanks to graduated push-up padding and molded cups that create a fuller shape. Plus, the smooth, seamless design will disappear underneath your tops (and the plunging neckline works well with lower-cut tops), and the straps are adjustable and convertible so you can wear them as a racerback. It comes in a few solids and neutrals, as well as pretty florals, spicy leopard, and a few styles with decorative straps along the cups.

Helpful review: “The bra for this material feels like butter, super smooth and adjustable straps!! at first i was skeptical because of the price but super worth it for the price, compared to victoria secret this one wins!”

Sizes: 32B — 38DD | Colors: 14 | Material: 70% Polyester, 30% Nylon

2. This Plus-Size Bra With A Convenient Front Closure

A front-closure bra, like this plus-size one from Glamorise, is not only a great pick for nursing moms who need quick access or folks with limited mobility, but it's also a convenient feature that anyone will appreciate. This particular bra offers full coverage, and the sheer lace embellishments on the top half of the cups give it something extra in terms of aesthetics. That lace also extends to the racerback, which provides a little extra lift and support to people with larger busts, while the hidden underwire ups the comfort factor. It's also perfect for wearing under tank tops, as the straps will stay nice and hidden.

Helpful review: “Typically bras with a front clasp are a straight up no. This one actually works. My boobs stay where they are supposed to all day long and don't pop out at all. I can move around as normal (even bend over) and don't have to adjust anything. [...] These bras are made by people who understand the physics of big boobs.”

Sizes: 34B — 48H | Colors: 7 | Material: 55% Polyamide, 32% Polyester, 13% Elastane

3. This Affordable Wireless Bra With Over 17,000 Ratings

This lightly lined wireless bra is the ideal go-to for those days when you'll be lounging around the house but still want to feel supported, but not nearly as constricted. Thanks to this one’s contoured cups, wide, stretchy band, and smooth fabric, you won't even miss the assistance that wires usually provide. The best part of this bra, though, are the fit adjusters on the straps. Instead of sitting on the back of the bra, they're on the front — a game-changer for anyone who has ever had to ask a friend to adjust their slipping strap! Earning over 17,000 ratings, and an impressive 4.5-star rating overall, shoppers confirm this affordable bra is better than those twice (or three times) the price.

Helpful review: “These are absolutely the most comfortable bras I have ever owned. They are so incredibly soft and not to mention wireless, so no annoying pokes! I will never buy Victoria's secret again after buying these bras.”

Sizes: 34B — 40D | Colors: 6 | Material: 88% Polyester, 12% Spandex

The Best Alternatives To Victoria’s Secret Panties

4. These Two-Toned Mesh Panties That Are Super Cheeky

Not into thongs? These tanga panties reveal a hint of cheek, without the discomfort of a G-string. The VS-inspired lace extends from the side panel down along your butt, adding a hint of luxury while still being comfy. But the lace is more than just decorative: It allows your panties to lay flat, so you won't have to deal with any unwanted VPL. These undies come in a wide range of fun colors and patterns, and the soft, silky material also has a bit of stretch to it, so they'll move with you all day long.

Helpful review: “OMG, when they said soft... they weren't kidding. It was like a light layer of velvet. The lace and the seam up the back gave my backside a nice curvy look. Very pleased.”

Sizes: 5 — 9 | Colors: 39 | Material: 81% Nylon, 19% Elastane

5. A 10-Pack Of Thongs Made Of Soft & Delicate Lace

Reminiscent of Victoria’s Secret’s lacy underthings, these thongs are made of delicate stretch lace that’s a lot more comfortable than they may look. With subtle V-shaped waistband, this is an elevated lingerie pick that's perfect for special occasions, a bachelorette party gift, or simply infusing your everyday with a bit of luxury. Even better? This pack of 10 rings up at just $20.

Helpful review: “I was a little skeptical about ordering these since I’ve only ever ordered my underwear from Victoria Secret but OMG they are perfect!! The waste band sits nice does not seem to roll and no long tag in the back! Definitely would recommend!”

Sizes: X-Small — 4X-Large | Colors: 12 | Material: 90% Nylon, Spandex 10%

6. This Best-Selling Multipack Of Seamless Thongs

At just $16, you'll get five seamless thongs for basically the same price as you would for one pair at brand-name stores. And it's not just the price that Amazon reviewers love, either — made of a soft, lightweight mesh fabric, these best-selling thongs will lay flat on your body, giving you that barely-there feeling. Plus, there are no tags, and these are impervious to slipping and bunching, so you don't have to worry about wedgies, either. The selection of candy colors linked above feels very VS-inspired, but there are several colors on offer, including neutrals.

Helpful review: “These are my new favorite undies. Even better than the no shows from victorias secret. I love the mesh fabric, it's light and stretchy. [...] Absolutely love them”

Sizes: X-Small — XX-Large | Colors: 8 | Material: 90% Polyamide, 10% Elastane

The Best Alternatives To Victoria’s Secret Lingerie

7. This Soft & Stretchy Lace-Trimmed Slip

Victoria’s Secret has rolled out a few modal slip dresses over the years, and for good reason: The style adds value to your lingerie drawer because it's not only useful for giving you extra coverage under sheer dresses, but it can also serve as a slinky alternative to a nightgown. This one has delicate lace along the low-cut bust, and a similar trim along the hem. This chemise also features thin, adjustable straps, so you can achieve a comfortable fit. Plus, the modal fabric is buttery soft, breathable, and best of all, washing machine-friendly.

Helpful review: “Second one bought. Love these. Comfy with non itchy lace accents. Stretchy enough for the curves to not feel constricted but clings just enough [...] Great sleep wear. Holds up really well to regular use and washings.”

Sizes: Small — XX-Large | Colors: 10 | Material: Modal

8. A Gorgeous Silky Robe That Comes In 31 Colors & Prints

If you're looking for a luxe robe like those from Victoria’s Secret but don't want to pay a luxe price, reach for a short, silky little number like this robe, which, according to one enthusiastic Amazon reviewer, is so soft and “stunningly elegant” in person. It's crafted from lightweight polyester, but it still feels like cooling silk and gives you the added advantage of being machine washable. Other design highlights include roomy sleeves and a sash tie that's secured with belt loops. It comes in so many gorgeous prints that many shoppers report ordering multiples. Just note that per the manufacturer, this robe runs small, so consider sizing up.

Helpful review: “I was contemplating between getting a Victoria secret longe robe and this one and so happy I decided with this one. It’s so soft, silky, the colors are amazing, and I just feel so fabulous in it. I will get another one for myself and probably some for my girlfriends”

Sizes: Small — XX-Large | Colors: 31 | Material: 100% Polyester

9. The Sexy Lace Teddy Shoppers Can’t Stop Raving About

Several reviewers mention wearing this delicate, unlined lace teddy for a boudoir photo session because of how confident it made them feel and how great the fit is — especially because it comes in a generous range of sizes. The deep V-neck in the front is supported by adjustable straps and a band that connects in back with a hook-and-eye closure. Plus, this stretchy bodysuit features a beautiful tie-back waist and sweet, scalloped trim, which only helps to further elevate the cheeky thong bottoms.

Helpful review: “The quality of this item is really great, and it fit like a glove. Super happy overall and would for sure purchase again. I'd say it was on par with expensive lingerie from places like Victoria's Secret, but the bonus was the price was half of what you'd typically pay.”

Sizes: Small — 4X-Large | Colors: 6 | Material: 90% Polyester, 10% Spandex

The Best Alternatives To Victoria’s Secret Pajamas & Loungewear

10. This Menswear-Inspired Pajama Set That's Ultra Cozy

Victoria’s Secret is known for their cute and comfy pajama sets, and according to over 2,000 five-star ratings on Amazon, this popular pajama set is soft and cozy enough to rival VS — and it’s so affordable. The blend of cotton and modal gives them a breathable feel, perfect for year-round wear. Besides the soft material, this set has a few standout details, like a menswear-inspired chest pocket, piping along the hem of the pants and the sleeves, and a button-down closure on the collared shirt. The bottoms have an elastic waistband complete with a drawstring, so you can customize the fit, too.

Helpful review: “I LOVE these pajamas. I bought them in white. As good as Victoria Secret’s pajamas. Maybe better. [...] I’m a pajama snob and these are FANTASTIC!!!”

Sizes: X-Small — 6X | Colors: 9 | Material: 56% Cotton, 37% Modal, 7% Elastane

11. A Pillow-Soft Tee With The Perfect Relaxed Fit

You'll reach for this soft, crewneck T-shirt over and over again because it's the kind of piece that blurs the line between loungewear and athleisure, giving you plenty of ways to wear it beyond just relaxing at home. The 100% modal material isn't clingy, and the flowy, high-low hem makes it fit more like an oversized top, so if you want a more fitted look, consider going a size down. With so many colors to choose from, you may even find yourself adding more than just one to your cart.

Helpful review: “You know it’s a great shirt when you have every color in your closet! (And even duplicates). These shirts are [...] so cool in the Florida summer heat. My everyday ‘go to’ shirt.”

Sizes: Small — XX-Large | Colors: 28 | Material: 100% Modal

12. This Fleece-Lined Hoodie You'll Never Want To Take Off

Victoria’s Secret’s fleece zip-up hoodies have become a cult-favorite, but why go for a basic hoodie when you can go for one with an extra-special cozy touch? This hoodie is lined with sherpa fleece, making it ultra-soft and a pleasure to wear — even the hood has the sherpa material inside. It zips all the way down, has two front pockets that sit along your waist, and features a ribbed band on the bottom and at the wrists. And it comes in a range of neutral colors, so you can mix and match with your favorite outfits.

Helpful review: “This has been my go-to this winter, and I'm in the midwest! I cannot believe how warm it is. Its so cozy and has held up well through a few washings.”

Sizes: X-Small — 6X | Colors: 16 | Material: 60% Cotton, 40% Polyester

The Best Alternatives To Victoria’s Secret Bridal Collection

13. This Elegant, Embellished Bridal Robe

Perfect for getting ready on your big day, this knee-length white satin robe is embellished with the word “bride” in rhinestones on the back. You'll feel extra elegant in the wide, roomy sleeves and silky soft fabric, and the sash tie makes it easy to put on and take off. Not the bride? No worries. It also comes in options for the mother of the bride, maid of honor, matron of honor, mother of the groom, and bridesmaid — and it comes in 27 colors to match any color scheme — so everyone in your wedding party will be coordinated for photos.

Helpful review: “This robe is silky soft, feels and looks expensive! I gave this to my friend that is getting married and she loved it! The rhinestones are a subtle, sophisticated and sparkly. This robe will look beautiful on her while getting read for her wedding and getting ready photos.”

Sizes: One Size | Colors: 27 | Material: Polyester

14. A Stunning White Lace Bustier With Matching Panties & Garters

Culminate the end of your big day with a white, unlined corset and panty set that looks just as striking from behind. The lace-up design in the back gives it a true corset look, though the clasp closure and adjustable shoulder straps make customizing your fit a bit less time-consuming. In addition to the bustier and thong undies, you'll get four garters (however, stockings are not included). Besides the “unbeatable” price, reviewers also report that the lacy fabric is soft and not itchy.

Helpful Review: “I usually struggle to find things that fit my body type when ordering online it is especially hard. This piece fit wonderfully! Even the panties which I figured would be large on me! Very pleased with the overall quality as well, extremely soft and doesn’t feel cheep and fragile.”

Sizes: Small — 3X-Large | Colors: 8 | Material: 90% Nylon, 10% Spandex

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