The Drop

This Week’s New Makeup Releases & More Beauty Headlines

New year, new beauty goodies.

Originally Published: 
Here are the newest makeup releases, buzziest skin care drops, and hottest hair care launches. Janua...
Chanel Beauty
We may receive a portion of sales if you purchase a product through a link in this article.

Who else is ready to put 2022 fully behind them? It’s officially January 2023 and a fresh year doesn’t just serve as a reset. It also signifies the beginning of some major new makeup, skin care, and other beauty releases.

This is not an exaggeration. Right off the heels of the holiday break, the most buzzy beauty brands in the industry started 2023 strong with major newness. Chanel added to its iconic Rouge Allure Velvet lipstick collection with 14 gorgeous new shades, Urban Decay launched a full-coverage concealer with genius (and very convenient) double-ended applicator, and Tarte teased a foundation that will leave you glowing.

If you’re dealing with scalp issues (the dry weather will do a number on anyone’s hair and skin), Head & Shoulders is dropping new scents for its drugstore classic dandruff shampoo to elevate your showering experience. Plus, there’s plenty on the skin care front. M.A.C. Cosmetics launched its Hyper Real collection, Peach & Lily unveiled a retinol alternative for sensitive skin, and Ilia launched an all-star eye cream.

That’s only the beginning of all the newness coming your way. If you’re in the mood to just clear out the old and lean into the new, here are the newest makeup releases, buzziest skin care drops, and hottest hair care launches to shop in January 2023.


Kosas Glowed On

Inspired by the glow you get from a vitamin I.V. drip, this new complexion product delivers a soft and buildable luminosity for a natural-looking highlight. Made with nourishing ingredients such as vitamin D, glutathione, and algae extracts, you’ll also notice more hydrated skin too.


Chillhouse Launched At Target

Known for its bold and dynamic nail designs, Chillhouse expanded into Target to reach a wider audience of beauty lovers.


Paul Mitchell Named A New Ambassador

The hair care brand dropped some major news and tapped model and activist Quannah Chasinghorse as its newest global ambassador to continue its sustainability initiatives. The brand also announced that it is partnering with non-profit Nia Tero, which works to support Indigenous peoples worldwide.


Kulfi Was Caught Blushing

Kulfi launched its first blush. Coming in with five shades — Pinky Promise, Blessed Berry, Sandalwood Swirls, Lucky Lotus, and Garland Glow — this buildable cream formula has bold pigment and nourishing ingredients like alma fruit and hibiscus extract for antioxidant properties and hydration.


Olaplex Went On A Detox

Olaplex launched a dry shampoo that pretty much does it all. It not only absorbs oil, odors, and sweat, but it also clarifies the scalp without clogging pores and neutralizes any odor-causing pollutants without leaving behind any powdery residue.


Tia Mowry Launched Her Own Hair Care Line

Actor Tia Mowry launched haircare brand 4U by Tia with natural hair in mind. The initial launch contains eight products — Moisturizing Shampoo ($9.99; + Conditioner ($9.99;, Clarifying Shampoo (9.99; + Lightweight Conditioner ($9.99;, Curl Defining Gel ($10.99;, Leave-in Curl Cream ($10.99;, Curl Refresher Mist ($10.99;, and Multiuse Hair Oil ($10.99; — and features nourishing ingredients such as hemisqualane, apple cider vinegar, and flaxseed oil to keep curls healthy and defined.


Otherland Went Retro

An ode to the beloved decade, Otherland launched a collection of ’90s-inspired candles to get everyone feeling the retro vibes. Enjoy scents like fruity Glosspop ($36;, fresh citrusy Dreamlight ($36;, and musky Blue Jean Baby ($36;


Parfums de Marly Warmed Up

Parfums de Marly launched an elegant floral with warm musky undertones for its latest launch. Made with notes of bergamot, vetiver, orange flower, and musk, Valaya is sweet without being too overwhelming and has strong lasting power so you can enjoy the scent all day.


Dr. Jart+ Revamped A Fan-Favorite

Fans of the Dr. Jart+ Ceramidin line were treated to a bit of an upgrade. The skin care brand re-launched the Ceramidin Collection and updated its formulas to give your skin the ultimate nourishment.


Flamingo Elevated The Hair Removal Cream Category

If the scent of Nair sparks bad memories, Flamingo has a solution. Along with a dermaplaning set ($6.50;, the skin care brand launched a facial and body hair removal cream that gently removes unwanted hair and has a lovely iris and suede scent.


Eyebrow Expert Kristie Streicher Launched KS&CO


The celebrity eyebrow artist launched her very own collection: KS&CO. The brand dropped a Sheer Tinted Brow Gel ($36,, Clear Strong Hold Brow Gel ($36,, Microfeathering Brow Pen ($32,, Leaf Hair Clips ($42,, and The Essentials Grooming Kit ($225, for the ultimate way to groom and shape your arches.


Half Magic Got Cheeky

Euphoria lead makeup artist Donni Davy’s brand Half Magic launched Cheek Fluff ($20;, a soft blurring blush in five buildable shades. It also released new eye decals with Face Pearls ($12; for really romantic eye looks.


Estée Lauder Bloomed Early

Made with notes of lavender, white lotus, water mint, amber, and musk, Estée Lauder’s newest fragrance updated a classic floral scent with warmth and freshness that’s perfect for spring.


Doré Dropped A New Micellar Water

Formulated with active botanicals such as cornflower water, aloe vera, and Damascena rose, Doré’s La Micellaire ($24; removes dirt, oil, makeup, and other impurities while also adding hydration.


Tower 28 Juiced Up

Boosted with nourishing ingredients such as shea butter, mango seed oil, vitamin E, and cocoa butter, Tower 28’s JuiceBalm will help keep dry cracks and chapped lips at bay. Choose from one of four glossy shades.


Drybar Detoxed

Made with a probiotic complex that rebalances the scalp's microbiome and soothes irritation, Drybar’s latest launch is for those who are dealing with a dry, itchy, or irritated scalp.


Shani Darden Peeled It Out

Treat your skin with Shani Darden’s latest launch: a new at-home peel. The two-step process helps resurface and brighten skin with zero downtime.


Glossier Expanded Into A New Category

Glossier’s first deodorant ($22; was made with sensitive skin in mind. Made without ingredients known to disrupt the skin’s pH levels and cause irritation (such as aluminum, baking soda, acids, and water), it has elderberry extract, coconut oil, and potato starch to control odor while also keeping skin conditioned. The deo also comes in four scents — Sandstone, Glossier You, Orange Blossom Neroli, and Unscented — and is refillable.


r.e.m. beauty said “Thank U, Next”

Inspired by Ariana Grande’s hit song, this limited edition collection includes a new eyeshadow palette with deep midnight and sweet pink shades, jeweled lashes, the classic liquid eyeliner, and a jumbo size of the plumping lip gloss.


Vinter’s Daughter Turned 10

To celebrate its 10-year anniversary, Vinter’s Daughter launched its third product. The Active Renewal Cleanser is a gentle, creamy formula that removes buildup and debris while balancing your skin to hydrate, brighten, and clear it.


Nécessaire Got Rich

Made with colloidal oatmeal, five types of essential ceramides, and niacinamide, this rich body treatment soothes crepey skin and dryness.


Urban Decay Had A Quickie

Urban Decay launched a new concealer to quicken the spot-covering process. Blend-able and buildable, the formula serves full coverage in one swipe and boasts 24-hour wear. Bonus points for the dual-ended applicator.


Peach & Lily Innovated Retinal

In the era of new retinol and retinal, Peach & Lily launched a serum that is gentle enough that those with eczema can use it. It contains a stabilized retinal to provide anti-aging properties but is balanced with an anti-inflammatory molecule called ectoin that reduces irritation.


Starface Dropped New Acne Patches

Starface dropped Micro-Cloud, an adorable new acne patch. Shaped like mini smiling clouds, they’re made with hydrocolloid, hyaluronic acid, niacinamide, and salicylic acid to unclog pores, reduce inflammation, and hydrate skin.


Anastasia Beverly Hills Went Basic

If you’re looking for you next neutral lip gloss, Anastasia Beverly Hills dropped four new lip gloss shades — Goldy, Soft Pink, Deep Taupe, and Sun Baked — that range from soft pinks to barely-there-browns. The brand also launched four neutral shade extensions for in its lipstick and liner collections.


Ilia Brightened Up

Ilia’s newest launch is a brightening eye cream that contains sea fennel extract, plant-based retinol alternative that visibly brightens, firms, and smooths the eye area after just a couple of uses. It also contains caffeine, peptides, and upcycled avocado extract to reduce dark circles and any puffiness.


Tarte Kept Glowing

Thanks to a buzzy beauty influencer trip to Dubai to celebrate this launch, chances are high that you’ve seen Tarte’s latest drop all over social. The Maracuja Juicy Foundation ($40; offers 16-hour wear while also moisturizing your skin.


L’Occitane Dropped A (Body) Balm

Nourish your skin from head to toe with L’Occitane’s new body balm. It has rich shea butter, pea peptides, and a luxe combination of oils.


Dior Beauty Updated A Classic

Dior dropped a new version of its Capture Totale Serum, which is made with hyaluronic acid, white iris extract, and fermented longoza extract to smooth fine lines, even out skin tone, reduce the appearance of pores, and improve skin elasticity.


Neen Collabed With But Like Maybe

Clean makeup brand Neen partnered with viral Instagram cartoonist Arianna Margulis (better known as butlikemaybe) for three special eyeshadow shades. Aptly named But, Like, and Maybe, these eyeshadows go on super smoothly and have long-lasting staying power.


HipDot Rocked On

You can always trust on HipDot to drop the most unexpected collabs. This time, it went old school and launched the HipDot CD Eyeshadow Palettes, which feature eight vibrant eyeshadow shades in matte and shimmery finishes. It also partnered with bands KORN and Evanescence for the ultimate rocker collection.


Fresh Spilled The (Black) Tea

Fresh Beauty

Fresh fans love the skin care brand’s black tea line. The newest addition — the Black Tea Advanced Age Renewal Cream ($95; — contains a combination of antioxidant black tea and rambutan leaf extracts called “BT Matrix” that delivers anti-aging benefits similar to retinol, according to Fresh. It also contains ceramide NP and squalane.


Chanel Expanded Its Rouge Allure Velvet Range


Chanel’s Rouge Allure Velvet lipsticks ($42; initially launched in 2011 with six shades, and just added 14 more hues that range from a neutral pink to a deep red. Formulated with moisturizing shea butter and castor oil, the lipsticks glide on smoothly and have a satiny finish.


Hero Cosmetics Released Retinol

Hero Cosmetics

For those in search of a new retinol, Hero Cosmetics released Rescue Retinol ($22.99; It’s a nighttime cream with encapsulated retinol, shea butter, sunflower oil, and squalane on its ingredient list.


Charlotte Tilbury Got Lit

Charlotte Tilbury’s products are known to be real glow-getters. The new Hollywood Glow Glide Face Architect Highlighter ($48; comes in seven shimmery shades that can be used to sculpt and illuminate your cheekbones and anywhere else on your complexion that you want to reflect light.


M.A.C. Got Into The Skin Care Game

M.A.C. Cosmetics

You know M.A.C.’s makeup, now meet its new Hyper Real skin care collection. It includes three launches: a cleansing oil ($48), a moisturizing cream ($49), and a hydrating serum ($55).


Rimmel London Got Colorful

Rimmel London

It’s January, but that doesn’t mean you have to stick to dark colors. Head to your local drugstore to catch Rimmel London’s 2023 makeup releases. You’ll find the new Kind & Free Brow Definer, Tinted Lip Balm, and Clean Eye Definer.


Mara Dropped At Sephora

If you’ve been curious about Mara’s celebrity-beloved, algae-infused skin care products, you can officially shop the brand at Sephora stores and online while racking up Beauty Insider points.


Briogeo Helped With Your New Year’s Hair Goals


Thick hair, don’t care. Hair care brand Briogeo launched its Destined For Density range for anyone concerned with thinning strands and excess shedding. There are products to help internally and topically: a shampoo ($32), conditioner ($32), serum ($57), and supplements ($60).


Youthforia Launched A Cleanser

Youthforia is known for its innovative makeup formulas and recently launched its first skin care product. Formulated with green tea leaves, apricot seed oil, and willow bark extract, it gently deep cleans your complexion and removes every bit of makeup and sunscreen.


Victoria Beckham Beauty Was Inspired By The White Lotus

Obsessed with White Lotus? You’re not the only one. Ahead of Jennifer Coolidge walking the 2023 Golden Globes red carpet with a Victoria Beckham Beauty look, the makeup brand launched a new shade of its fan-favorite Satin Kajal Liner. Inspired by the Ionian sea and Sicilian surfside, the hue is a matte deep teal.


Head & Shoulders Elevated Your Senses

Head & Shoulders

Dandruff may not be the sexiest thing to talk about, but Head & Shoulders wants to make getting rid of those pesky flakes a more spa-like experience. It launched seven new shampoos with new formulations to give your scalp a deep cleanse, with some containing refreshing scents like eucalyptus and coconut.

This article was originally published on