Your 2025 Beauty Trends Wrapped Is Here

The “toasted” look took over this summer and hasn’t slowed down since. As winter rolls around, warm taupes, beige blushes, and brown-lined lips are everywhere. The vibe? Diffused and slightly sun-kissed — an easy way to bring a little warmth back to your cold-weather skin, no vacation necessary.

This year, Gen Z waved the white flag: side parts came back with a flippy vengeance. But the 2025 version wasn’t the emo swoop of yore. It’s a relaxed bend that frames the face, creates movement, and instantly adds polish to even the bounciest blowout.

The bitten lip effect became 2025’s flirtiest cheat code — think soft stain in the center, blurred edges, and a slightly matte finish. It’s equal parts innocent and sexy, like you were just kissing under the mistletoe or sipping too much red wine.

The trend that no one saw coming? Mascara that doesn’t look like mascara. Ghost lashes gave barely-there definition with clear gels, brown tints, and whisper-thin coats. It’s the ultimate stealth glam, and if King Kylie is giving up her falsies, you know it’s legit.

This year was all about blush blindness — and on top of that, super high placement. Rouge landed practically under the eyes, bringing a youthful lift that feels like contour is getting swapped out for color.

As makeup moved away from the clean girl aesthetic, manicures got decidedly more minimal this year. The final form? Soap nails — sheer, milky nudes with a glossy top coat that looks squeaky clean. They proved that manicures have become more about texture and finish than statement color or 3D art.

2025 wasn’t quite ready for the return of a full cat eye, so the compromise became smudged micro-wings á la the siren eye trend. Softly elongated corners and blurred grungy liner offered lift without the severity of a sharp flick, giving eye makeup a quietly dramatic but lived-in update.

After (what felt like) a long run of the laminated look, brows finally loosened up this year. The 2025 brow was big, fluffy, and slightly unmanicured in an ’80s supermodel way. Bonus points if you can channel Brooke Shields’ signature brow cowlick — the “browlick” — as seen on Charli XCX.

Silvery and pastel shimmers dominated lid space this year, offering a modern take on the Y2K frost everyone was secretly missing. Lightweight creams and high-shine powders created a cool-toned gleam that felt fresh amid all the warm neutrals elsewhere. And thankfully, it’s not the chunky glitter of the 2010s — this micro-shimmer feels more luminous, refined, and genuinely timeless.

It was the chop heard around the world. Everyone seemed to be in their Halle Berry era this year, as the pixie cut became 2025’s defining haircut — and for good reason. It’s crisp and modern with just enough nostalgia baked in. Plus, it’ll make your wash and style days so much faster.