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TikTok has proven to be a beauty lover’s dream platform, with creators and viewers alike constantly discovering money-saving and routine-enhancing glam hacks on the regular. And showing just how powerful and market-shifting BeautyTok can really be, countless products (from both major and lesser known brands) continue to sell out after just a few viral videos.
With the “clean girl aesthetic” reigning as one of the top TikTok trends (across beauty, wellness, and fashion categories), a few micro-trends and hacks have cropped up in response. Gym lips enhance your natural pout with a neutral lip liner and lip treatment (looking subtle enough to rock undetected at the gym), while the slicked-back bun has proven to be the easiest, most versatile look for summer — so much so that even Kim K opted for the sleek look on the Met Gala red carpet this year.
Whether you are looking to tap into your inner “clean girl” with the juiciest lippies of the moment, or want to enhance your fave eye look with the most loved products without spending a ton of money — here are 18 makeup and skin care products under $18 that got rave reviews on TikTok.
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