Lexi Novak

Lexi is a senior director of branded content at BDG Studios.

BDG Studios is a full-service, in-house creative agency that works from pitch to execution on 360-degree advertiser campaigns. It services the entire BDG portfolio of brands, leveraging expertise and insight to create premium content that is engaging, strategic, and impactful.

Lexi currently oversees the BDG Branded Content departments that handle beauty & pharmaceuticals; technology, finance, & auto; and lifestyle, parenting, travel, food, & alcohol. These teams work symbiotically with other departments to conceptualize campaign strategies and deliver award-winning multimedia content.

She started at BDG in 2017 as the senior branded editor for beauty and fashion. Previously, she was the beauty editor at Allure magazine.

Lexi completed the post-grad Publishing Course at Columbia Journalism School. Prior to that, she graduated with summa cum laude, Phi Beta Kappa, Trustee Scholar, and Honors Program distinctions from Boston University. She holds a B.A. in psychology, a minor in Biology, and a PhD in cooking the best mussels you’ve ever tasted in your life.

She currently lives in CT (though her heart will always be in Chelsea) with her hilarious husband and their precocious daughter. She likes her wine red, her meetings short, and her commas Oxford.