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Thongs are here to stay.
Though swim trends have notably been moving towards the revealing in recent years, when it comes to head-turning, beach-bound looks, there are none more shocking, or more revealing, than the thong bikini. And it’s also been everywhere — an obvious of A-list celebrities.
Dua Lipa and Kendall Jenner both take to the itty-bitty style regularly, from crochet styles to florals. Meanwhile, Hailey Bieber and Lizzo, who share poolside pics often, have been partial to the barely-there bottoms in bold, monochromatic hues. Even Euphoria star Sydney Sweeney is a fan of the skimpy look.
I’d be remiss to not mention the rest of the KarJenner clan, who are famed for their poolside selfies with cheeky string bottoms. From Kim Kardashian to Kylie Jenner, the Calabasas crew has been at the forefront, working (or luxuriating) tirelessly to normalize this booty-baring style. It’s no surprise, really, that Kardashian’s SKIMS Swim line offers countless thong styles.
It's officially time to jump in on the trend. Level-up your swimwear collection with the most daring styles of all — starting with the thong bikinis below.
Here’s your sign to include a white-bright thong in your 2024 swim rotation. In the blanc hue, thong bikinis aren’t just daring, they’re also sophisticated.
Try out the Kardashian-favorite style from her own line, SKIMS. Go for this cherry red thong bikini to lean into the reigning color of the year.
The dainty hardware on this caramel bikini adds a little bit of bling to your suit.
With a fun floral print, this booty-flaunting bandeau bikini is sure to turn heads.
Go bold on your getaway with a wild animal print — this year it’s all about the mighty leopard.
The vibrant, retro-inspired print on this triangle string bikini is just so fun. Perfect for summertime.
Chromatic suits add a touch of sparkle to any look, especially once the sun hits. This one will make you look like you’re wearing liquid gold.
A G-string beach moment is made even more eye-catching with sparkling chrome hardware.
This vibrant suit features metal rings and faux pearl accents for an elevated look.
Take your coquettecore sensibilities beachside with a lace-trimmed thong. It’s the perfect blend of delicate and risqué.
A red-hot bikini like this one is simply classic.
A belted one-piece makes your beachside number look so put-together. Consider this shimmery style with spicy cut-outs.
With ribbed knit stripes and a simple contrast trim (a big summer 2024 swim trend), this thong feels wonderfully ’90s. It’s peak nostalgia wrapped in one slinky package.
Knit bikinis are the new frontier of the swim world and Kendall Jenner is a massive fan. She has a particular affinity for this Deparel style, which she owns in multiple colorways.
Mermaidcore is made elegant with a singular pearl bead. This bikini even allows you to move it to the front or the back, depending on what area you want to highlight.
Jump into another hot, hot summery trend with a tie-dye thong bikini.
Consider a ruched bikini for coverage you can adjust to your liking. It looks especially striking in a shimmery blue hue.
Don’t be fooled by the high-waist cut of this bikini. The hardware-laden piece may be generous with the coverage in front, but the back tells a different (read: cheeky) story.
Add some subtle detail with a double-strap top paired with a simple thong bottom.
The top, which comes with removable padding, balances out this set’s skimpy bottoms.
For a lingerie-inspired take on the swim trend, consider a pair lined with lace, like this one from sustainable brand FAE. That pop of bubblegum pink adds a fun touch, too.
This color-blocked number isn’t just a spicy reflection of sunset hues, it’s also made using upcycled materials.
Opt for a sportier bikini set with this bright, sunny yellow bralette-style top and thong bottom.
The founders of Jessica Alba-approved brand Left on Friday are both Lululemon vets, so expect a buttery soft set that feels like second skin.
It doesn’t get much more timeless than a minimalist white bikini.
Look sun-kissed in this bronze suit with a navel cut-out (a street style favorite) and an itty-bitty thong back.
Designed in Brazil, this two-tone macrame set is utterly intricate and as cheeky as it gets.
These printed bottoms are the essence of what coconut girl beach style is all about.
Take a page out of Kendall Jenner’s playbook and go the floral route. This swimsuit feels delicate and dainty.
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