Hailey Bieber has become one of the most influential fashion and beauty idols of today, most notably for her iconic ’90s aesthetic — despite having only been born six years into the actual decade. Still, the 24-year-old seamlessly embodies the ambiance of the bygone era, both in terms of her personal style (which she says is influenced by her parents) and ever-evolving beauty looks — on and off the red carpet.
From braided topknots to high pigtails reminiscent of none other than Baby Spice, it’s hard to find a ’90s hairstyle Bieber hasn’t sported herself. That said, this shouldn’t exactly come as a surprise, seeing as the model specifically told Bustle it’s her favorite fashion era. “Nineties style is still as big today as it was back then,” she explained, reiterating that much of her style “comes from ’90s inspiration.” The decade even influences the model’s beauty routine.
Bieber isn’t alone in her adoration for the era. Fellow stars Addison Rae, Olivia Rodrigo, and Millie Bobbie Brown — all of whom were born in the 2000s — have mastered their own takes on ’90s and early aughts-inspired styles, accessorizing with things like bedazzled hairpins. So hold onto those claw clips — the ’90s aren’t going anywhere.
Below, see 14 of Hailey Bieber’s best ’90s-inspired hairstyles.
The formerly controversial scrunchie (according to Carrie Bradshaw, at least) is alive and well, and it’s been thriving with regular wearers like Bieber and Lizzo. Once considered a more casual accessory, Bieber has changed the game for the oversized hair ties, having proudly sported scrunchies to several red carpet events.
The half-up hairdo is another notable ’90s beauty trend — one that Bieber has already reclaimed and mastered. What was once reminiscent of The Baby-Sitter’s Club protagonists is now one of her signature red-carpet looks — here, she’s wearing the ‘do to an Oscar Party).
Bieber rocked a nostalgia-inducing messy bun with tendrils while supporting her husband at the premiere of his film, Justin Bieber: Seasons, pairing the casual hairstyle with statement hoops.
Further proof Bieber’s the queen of half-up hairdos: On yet another red carpet, the model revealed a unique take on the ’90s trend by fusing a mini French braid with a half-up topknot.
Middle Part Lob
Half-Up High Pony
There’s nothing better than a half-up high ponytail crossover — especially when a scrunchie’s involved. Except maybe one thing: The fact that Bieber debuted this Barbie-esque updo on an Alexander Wang and Bvlgari red-carpet.